VUSE Launches 5000-Puff Product in Russia, Pricing On Par with Competitors
Recently, staff from the 2FIRSTS Moscow News Center discovered during a market visit and research in Russia that British American Tobacco’s brand VUSE has launched a disposable e-cigarette product, VUSE PRO 5000, which can be drawn up to 5000 puffs, in Russia. This product is the highest puff count product VUSE has introduced to date.
In addition to VUSE PRO 5000, VUSE has also introduced two other products in Russia: VUSE GO 1500 and VUSE GO 600.
The retail price of VUSE PRO 5000 in Russia is 1300 rubles, approximately 95 RMB; VUSE GO 1500 is priced at 800 rubles, about 58 RMB; and VUSE GO 600 is priced at 550 rubles, roughly 40 RMB.
2FIRSTS found that compared to other brands’ products with the same puff count in the Russian market, the prices of the products launched by VUSE this time do not show a significant difference.
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