vuse

Reynolds American, a BAT subsidiary, showcased four Vuse Pro flavored e-cigarette pods and its VELO nicotine pouch portfolio at NACS Show 2026. Booth staff confirmed to 2Firsts that the Vuse Pro flavors are sold in the U.S., although they have not received FDA marketing authorization. BAT outlined plans to expand Vuse retail distribution and reported that VELO held a 30.5% year-to-date volume share of the U.S. modern oral nicotine category through August 2026. The booth also featured the newly launched VELO MAX range and merchandising displays combining cigarettes, vaping products and oral nicotine brands.

British American Tobacco (BAT) Korea launches two new vape products "VuseS Go" in South Korea, aiming to expand market share.

British American Tobacco (BAT) Malaysia announced a 5.6% drop in Q2 revenue, reaching 640 million Malaysian Ringgit.

British American Tobacco (BAT) Korea subsidiary celebrates one-year anniversary of e-cigarette brand VUSE's global success in 59 countries.

RJ Reynolds Vapor Company's Vuse Alto e-cigarette products gain FDA marketing approval, expanding their tobacco flavor options for consumers.

BAT subsidiary RJ Reynolds Vapor Company's Vuse Alto e-cigarette products receive FDA marketing authorization.

FDA authorizes seven e-cigarette products for sale in the US through the premarket tobacco product application (PMTA) pathway.

BAT subsidiary, RJ Reynolds Vapor Company, has submitted its Vuse Pro age-restricted tobacco product application to the FDA.