Reynolds

Reynolds American, a BAT subsidiary, showcased four Vuse Pro flavored e-cigarette pods and its VELO nicotine pouch portfolio at NACS Show 2026. Booth staff confirmed to 2Firsts that the Vuse Pro flavors are sold in the U.S., although they have not received FDA marketing authorization. BAT outlined plans to expand Vuse retail distribution and reported that VELO held a 30.5% year-to-date volume share of the U.S. modern oral nicotine category through August 2026. The booth also featured the newly launched VELO MAX range and merchandising displays combining cigarettes, vaping products and oral nicotine brands.

According to Journalnow, Reynolds Tobacco's Vuse e-cigarette market share increases to 42.1%, surpassing Juul's 24.4%.

Reynolds Tobacco has filed a complaint with the ITC, accusing 26 e-cigarette manufacturers of unfair import practices.

FDA sent a letter to ITC emphasizing that Reynolds Tobacco has no right to request ITC to investigate 26 e-cigarette companies. Will this letter have an impact on the progress of the case?

Reynolds Tobacco's 337 investigation against e-cigarette companies may be rejected by the US ITC, says Chinese legal expert Tang Shunliang.

Reynolds Tobacco has launched a "337 investigation" against 26 Chinese and American e-cigarette companies, raising concerns in the industry.

Innokin, a Chinese e-cigarette company, faces investigation by the US International Trade Commission (ITC) following a complaint by Reynolds Tobacco.

R.J. Reynolds Tobacco Company and R.J. Reynolds Vapor Company have filed a complaint against multiple manufacturers, distributors, and retailers of disposable e-cigarette devices.