Serbia

BAT is set to launch two new HTP devices, "HILO" and "HILO Plus." The "HILO Plus" comes with the EasySwitch Pen, while the "HILO" features an EasyView LED screen to display consumption information.

Serbian consumers increasingly believe smoking bans are necessary, but many think smokeless devices should be exempt.

BAT's "glo HYPER PRO" heating tobacco device is officially launched in Serbia, aiming to enhance daily life with new technology.