BAT Launches New HTP Device 'HILO' Series, Debuts in Serbia with EasySwitch Pen

Nov.28.2024
BAT Launches New HTP Device 'HILO' Series, Debuts in Serbia with EasySwitch Pen
BAT is set to launch two new HTP devices, "HILO" and "HILO Plus." The "HILO Plus" comes with the EasySwitch Pen, while the "HILO" features an EasyView LED screen to display consumption information.

According to Telegraf.rs, British American Tobacco (BAT) will be releasing two new heated tobacco devices, "HILO" and "HILO Plus", by the end of this year.

 

According to the company, the new product comes in two colors, blue and black, with orange accents. The "HILO Plus" EasySwitch pen can be used independently, supports two consecutive sessions, can be used with a charging base for up to 20 consecutive sessions. 

 

The "HILO" model comes with an EasyView LED screen, which displays real-time information on the consumption process, mode selection, battery status, etc. The improved heating technology extends the session time to 5 minutes and 10 seconds in standard mode and 3 minutes and 40 seconds in accelerated mode. The charging speed has been increased to 40 minutes to reach 80% charge.

 

The head of BAT in the Serbia and Montenegro region, Milorad Krstikeski, said: "Our new devices 'HILO' and 'HILO Plus' are the best examples of the fusion of science, technology, and innovation. If I had to choose the biggest highlight from the numerous new features, it would be the EasySwitch pen, which is the simplest and most elegant consumer experience to ever appear on a glo device."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

British Columbia Sues Juul Over Youth Nicotine Addiction
British Columbia Sues Juul Over Youth Nicotine Addiction
British Columbia has filed a civil lawsuit against Juul Labs, alleging the company fuelled youth nicotine addiction through highly addictive products and deceptive marketing practices. The claim was submitted to the B.C. Supreme Court under the newly enacted Vaping Product Damages and Health Care Costs Recovery Act.
Dec.15 by 2FIRSTS.ai
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky will issue provisional state licenses to tobacco, nicotine and vapor product retailers that applied for a license with the Department of Alcoholic Beverage Control (ABC) before Jan. 1, 2026.
Dec.31 by 2FIRSTS.ai
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.
Dec.16 by 2FIRSTS.ai
Philippine BIR Will Destroys Nearly 450,000 Illicit Vape Products Over Unpaid Taxes
Philippine BIR Will Destroys Nearly 450,000 Illicit Vape Products Over Unpaid Taxes
The Philippine Bureau of Internal Revenue has led a nationwide destruction of illicit vape products, citing unpaid excise taxes and penalties amounting to 1.34 billion pesos(approximately US$22 million). Nearly 450,000 units are scheduled for destruction over three days across multiple revenue regions. The seized products violated excise tax laws due to non-payment of taxes, lack of internal revenue stamps, and non-registration of vape brands.
Dec.15 by 2FIRSTS.ai
Charlie’s Holdings Signs Licensing Agreement with IKE Tech to Commercialize Age-Gated Vape Technology in the U.S.
Charlie’s Holdings Signs Licensing Agreement with IKE Tech to Commercialize Age-Gated Vape Technology in the U.S.
Charlie’s Holdings has signed a licensing agreement with IKE Tech to commercialize an age-gated vape activation system in the U.S. The technology combines biometric authentication, BLE hardware, and a mobile app for continuous device-level age verification. The company plans to test-market the system with SBX nicotine analogue products this spring and may later apply it to PACHA-branded ENDS.
News
Jan.06
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.
Dec.15 by 2FIRSTS.ai