2FIRSTS and IEVA Announce Strategic Partnership for E-cigarette Market

Ieva partners with 2Firsts for a strategic collaboration.

Recently, 2FIRSTS and the Independent European Vaping Alliance (IEVA) jointly announced a strategic partnership to promote the coordinated development of the Chinese electronic cigarette supply chain and the European electronic cigarette consumer market. The IEVA is one of the most influential electronic cigarette association organizations in the world and is deeply involved in the formulation of electronic cigarette policies in the European Union. 2FIRSTS is a globally influential vaporization technology media and think tank institution that has already launched websites in Chinese (2firsts.cn), English (2firsts.com), and Russian (2firsts.ru), covering industry practitioners worldwide.

2FIRSTS has announced a strategic partnership with IEVA to focus on areas such as member services, EU regulatory policies, market access, and environmental protection. Europe is one of the most important markets for e-cigarettes worldwide and serves as an industry trendsetter, with its regulatory policies, popular product categories, and market state having a significant global impact. The partnership between 2FIRSTS and IEVA aims to further promote compliance and healthy development of the e-cigarette market in Europe and enhance the level of internationalization in the Chinese e-cigarette supply chain, contributing to the prosperity of e-cigarette trade between China and the EU.

Two companies, 2FIRSTS and IEVA, met in London, UK. Image source: 2FIRSTS.

2FIRSTS has been invited to participate in the IEVA 2022 Brussels Conference. Image source: 2FIRSTS.

The Functions of IEVA China Member Office

As a significant aspect of the strategic collaboration between 2FIRSTS and IEVA, the IEVA China member office will be established in Shenzhen with operational responsibilities handled by 2FIRSTS.

With the media influence and professional expertise of 2FIRSTS, the IEVA China member office will provide the following value:

Policy Promotion: Timely communicate the updates on EU regulations and taxes on electronic cigarettes to Chinese manufacturers to assist them in complying with regulations. Membership Website: A special section for IEVA members will be developed on the 2FIRSTS website to keep members informed on latest updates, EU regulations and market trends. Member Activities: IEVA and 2FIRSTS will organize events such as exchange salons, industry summits, and closed-door member training sessions to further enhance their value-added services to Chinese members. Membership Recruitment: IEVA and 2FIRSTS will jointly design a membership system that is better suited for the Chinese market and enhance their ability to serve businesses of different sizes.

After the Chinese New Year, the "EU Market Week" event will begin.

After the Chinese New Year in 2023, 2FIRSTS and IEVA will be collaborating to launch the "EU Market Week" event. The event will feature policy presentations, live market information broadcasts, offline activities, and more, all aimed at enhancing Chinese businesses' understanding of the EU market. Following their successful "Russian Market Week" event in January, this is another major initiative from 2FIRSTS to kick off the year. Fostering sustainable international market communication and promoting international cooperation will contribute greatly to the high-quality overseas expansion and healthy growth of the Chinese e-cigarette industry in 2023.

Contact information for the IEVA China Membership Office:

Address: Unit 1605, Tower A, Yifang Center, Xin'an Street, Bao'an District, Shenzhen City, Guangdong Province.

Contact person: Jason

Email address: IEVA.China@2firsts.com