2FIRSTS Partners with EVO NXT as Media Partner: Supporting Sustainable Growth in the New Era
March 11, 2024, Shenzhen — Today, 2FIRSTS and the NGP exhibition EVO NXT jointly announced that 2FIRSTS will serve as the official media partner, participating in comprehensive coverage of the event. The exhibition is scheduled for April 5, 2024, at the Trade Fair and Congress Center of Malaga (FYCMA) in Málaga, Spain, lasting two days.
The collaboration between 2FIRSTS and the EVO NXT organizing team dates back two years. In the fall of 2022, 2FIRSTS led a delegation to Dortmund, initiating its first collaboration with the InterTabac tobacco exhibition. In 2023, 2FIRSTS and InterTabac joined forces again, releasing dozens of interviews and news articles, delivering trend forecasts, and participating in an industry seminar. Through these endeavors, 2FIRSTS has become known worldwide as a dedicated media and consultancy for the NGP industry.
This partnership with EVO NXT occurs against a backdrop of "three new" trends in the NGP industry, marking a significant milestone:
New Categories
Unlike previous comprehensive tobacco exhibitions, EVO NXT will focus on new categories, dividing the exhibition space into four areas: vapor, CBD, heated tobacco, and oral nicotine. EVO NXT's spokesperson, Robin Uhlenbruch, stated, "EVO NXT is not just a stage for product launches; it is a meeting point for innovative ideas and cutting-edge technology. Our collaboration with 2FIRSTS underscores our commitment to shaping the industry's future."
New Landscape
Last year, a wave of anxiety spread across the global NGP industry. Regulatory and public opinion pressures, especially prevalent in Europe where EVO NXT will take place, signal a "new landscape" for the industry and market. 2FIRSTS will leverage its partnership with EVO NXT to capture and present this shifting paradigm to a global audience.
New Expectations
Today's market context poses challenges but also opens development opportunities for exemplary companies and products, driven by regulatory policies, market conditions, and public sentiment. Zhao Tong, CEO of 2FIRSTS, expressed, "In 2024, we look forward to an era where quality prevails over quantity, returning to the industry's core mission of harm reduction. We are eager to join hands with EVO NXT to connect industry practitioners worldwide, fostering beneficial technologies and industry growth, and contributing to the high-quality development of the global NGP industry."
2FIRSTS will have its own interview and meeting spaces within the exhibition hall, facilitating information exchange and discussions among industry experts and businesses. We anticipate that each presentation and discussion at EVO NXT will not only showcase product innovation but also explore new industry development models and ideas, actively promoting the sustainable development of the global NGP industry.
In 2024, 2FIRSTS will continue to be at the forefront of major exhibitions, summits, and events worldwide, bringing the latest reports to our readers. Stay tuned.
*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.
