Key Points:
- Al Fakher and Cookies collaborate to launch five innovative hookah flavors.
- This marks Cookies’ debut in the hookah category, with the products jointly developed by both teams.
- The co-branded line became available on June 25, 2025, aiming to reach a broader audience.
According to citybuzz (August 15), the new Al Fakher × Cookies series includes: Blueberry Caviar, Citrus Zen, Purple Sunset, Watermelon, and Icy Lemon.
Cookies co-founder and CEO Berner highlighted that the partnership allows Cookies to expand its influence into the hookah market. The series features co-branded packaging that blends Cookies’ iconic blue identity with Al Fakher’s mark of quality.
Al Fakher Marketing Director Ashley Bock described the collaboration as a cross-industry initiative that both respects hookah tradition and introduces it to a wider audience.
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