Egypt Tops Global Hookah Exports in 2024, with Middle East and North Africa as Key Markets

Jul.22.2025
In 2024, Egypt remained the world’s largest exporter of hookah tobacco (maassel), accounting for 32% of global exports with a total value of $127.4 million and a volume of 27,000 tons. Its growth is driven by a strong local production base, competitive pricing, and diverse flavors. Key markets—Iraq, Libya, Syria, Saudi Arabia, and Kuwait—collectively make up 70% of its exports.

Key Points:

 

·Export Position: Egypt maintains its status as the world's largest exporter of waterpipe tobacco, with exports reaching 27,000 tons and $127.4 million in export value by 2024. 

 

·Growth Trends: Between 2020 and 2024, the export value of Egypt's waterpipe tobacco is projected to grow at an annual average of 7%, with export volume increasing by 4% annually. 

 

·Main Markets: Iraq, Libya, Syria, Saudi Arabia, and Kuwait are the main export markets for Egypt's waterpipe tobacco, accounting for a total of 70% of its overall export volume. 

 

·Competitive Advantage: Egypt's waterpipe tobacco exports benefit from its strong local production base, competitive pricing, diverse flavors, and relatively low production costs. 

 

·Market Impact: The demand for Egypt's waterpipe tobacco in regional and international markets continues to rise, solidifying its position as a global hub for waterpipe tobacco exports.

 


【2Firsts News Flash】According to Daily News Egypt on July 20th, 2024, Egypt maintained its position as the world's largest exporter of shisha tobacco (maassel), accounting for 32% of the global export volume with a total export value of $127.4 million and an export volume of 27,000 tons.

 

According to the Food Export Council, Egypt's maassel exports have shown a steady growth trend in recent years. From 2020 to 2024, the export value is projected to increase by 7% annually, while the export volume is expected to grow by 4% each year. Just from 2023 to 2024, the year-on-year growth in export value reached 15%, highlighting the increasing demand for the product in regional and international markets.

 

According to the committee report, in 2024, Iraq became the largest market for Egyptian maassel, importing $32 million worth of water pipe tobacco, accounting for 25% of Egypt's total export value. Libya followed closely behind with imports worth $24 million (19%), Syria with imports worth $14 million (11%), Saudi Arabia with imports worth $13 million (10%), and Kuwait with imports of approximately $7 million (5%).

 

These five countries collectively account for approximately 70% of Egypt's total hookah tobacco exports last year, highlighting the strong presence and competitiveness of Egyptian hookah tobacco in key regional markets.

 

The Food Export Council emphasized that Egypt's sustained strong performance reflects its strong local production capabilities, competitive pricing, and the diversity of flavors offered by Egyptian producers. These factors, along with relatively lower production costs, skilled labor, and institutional support, have enabled Egyptian maassel to maintain a leading position in established and emerging markets.

 

The committee also pointed out that the continued growth in regional demand and the exploration of new export destinations have driven this upward trend, further solidifying Egypt's position as a global hub for exporting shisha tobacco.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
According to Law360 on August 31, 2026, a federal judge in North Carolina ruled that a patent sublicense between R.J. Reynolds Vapor Co. and Juul Labs Inc. relieves Reynolds of its obligation to continue paying royalties to Altria Client Services LLC over Vuse Alto. A jury had previously found that Vuse Alto infringed three Altria patents and awarded approximately $95.2 million in past damages, after which Reynolds was ordered to pay an ongoing royalty equal to 5.25% of positive net sales. The new ruling finds that a valid sublicense can eliminate future infringement, potentially ending what Altria described as hundreds of millions of dollars in future royalties.
Sep.01
Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
China’s State Council has appointed Zhang Xiaotang as deputy director of the State Tobacco Monopoly Administration, with the regulator’s official website now listing him as a Party leadership group member and deputy director. Zhang previously led Hebei China Tobacco and earlier headed the STMA’s finance and audit department. His appointment follows the elevation earlier this year of former tax official Yao Laiying to head the STMA, adding another senior official with a strong fiscal or financial-management background to China Tobacco’s top leadership in 2026.
News
Sep.20
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia is entering a new phase of debate over vape and tobacco regulation. The National Narcotics Agency (BNN) has proposed a total vape ban, with some lawmakers supporting stronger restrictions. At the same time, the Health Ministry is advancing tobacco and nicotine regulations under Government Regulation No. 28/2024, including measures such as plain packaging and product controls. Tobacco and vape industries have warned that tighter rules could affect a sector worth around $40 billion, supporting about 6 million jobs and contributing significant tax revenue.
Jul.27
Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Smoore’s first-half 2026 revenue rose 19.9%, but the results revealed growing structural risks beneath the headline growth. Heat-not-burn contributed about 61% of incremental revenue and remains driven largely by one core customer, while traditional vaping markets diverged, own-brand growth slowed and China enterprise revenue declined further. Gross profit and adjusted profit lagged revenue growth, while second-quarter revenue growth slowed to about 1.9%, putting greater focus on the quality, concentration and sustainability of Smoore’s expansion.
Capital Markets
Aug.20
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
The UK High Court has ordered Chinese vape manufacturer Shenzhen SKE Technology to provide £569,039 ($776,000) in security for costs in its design infringement proceedings against Vapepen London and other defendants over its Crystal Bar vape product. The court did not accept the defendants’ main argument that recovering costs from a China-based company would face significant enforcement obstacles, but found that SKE had not sufficiently disclosed its own financial position. The order is procedural and does not determine the underlying infringement claims.
News
Aug.21