Altria Announces Nationwide Retail Expansion of on! PLUS Nicotine Pouches

Mar.24

Altria Group, Inc. announced the nationwide retail expansion of on! PLUS nicotine pouches, a product manufactured by Helix Innovations LLC, an Altria operating company. The product had already been available through e-commerce and participating retailers in North Carolina, Florida and Texas, began wholesale deliveries on March 16, 2026, and is expected to reach participating retailers nationwide starting March 23, 2026.

Key Takeaways

Altria announced the nationwide retail expansion of on! PLUS nicotine pouches.
on! PLUS is manufactured by Helix Innovations LLC, an Altria operating company.
The product began wholesale deliveries on March 16, 2026.
It is expected to reach participating retailers nationwide beginning March 23, 2026.
on! PLUS includes three flavors and two nicotine strengths, with six FDA-authorized products listed.

2Firsts, March 24, 2026

According to Business Wire, Altria Group, Inc. announced the nationwide retail expansion of on! PLUS nicotine pouches, a next-generation oral nicotine pouch product manufactured by Helix Innovations LLC, an Altria operating company.

on! PLUS began wholesale deliveries on March 16 and is expected in stores nationwide from March 23

The original release said on! PLUS had already been available through e-commerce and at participating retailers in North Carolina, Florida and Texas. It began wholesale deliveries on March 16, 2026, and is expected to reach participating retailers nationwide beginning March 23, 2026.

The product includes three flavors and two nicotine strengths

Altria said on! PLUS is available in three flavors and two nicotine strengths, features proprietary NICOSLIK technology, and includes a built-in compartment for responsible disposal.

According to the original release, the U.S. Food and Drug Administration authorized the marketing of the following six on! PLUS products:

on! PLUS Mint, 6 mg
on! PLUS Mint, 9 mg
on! PLUS Tobacco, 6 mg
on! PLUS Tobacco, 9 mg
on! PLUS Wintergreen, 6 mg
on! PLUS Wintergreen, 9 mg

Nick MacPhee, Managing Director of Helix, said the national expansion of on! PLUS marks an important milestone for Helix and another step in Altria’s Vision of Moving Beyond Smoking.

Image source: Business Wire

References:

[1] on! PLUS™ Expands Nationwide Retail Availability

Also Read:

[1] Altria Reports Full-Year 2025 Results: Revenue Down 3.1%, Cigarette Volumes Slide 10% as NJOY Takes Impairment Hit

[2] Altria’s on!PLUS Nicotine Pouches Reportedly Available in U.S.; Users Say They Have Received Orders

[3] Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved

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