2Firsts, Dortmund, Germany, September 19, 2025 —— The InterTabac 2025 trade fair was held in Dortmund, Germany, from September 18 to 20. During the exhibition, 2Firsts visited the venue, tracking product launches and industry developments, and delivering first-hand on-site information and trend insights in the new tobacco sector.
In sharp contrast to last year’s “no products” presence, Altria this year not only brought its well-known nicotine pouch brand On! but also displayed another nicotine pouch brand, FUMi, at the Dortmund show for the first time.
According to 2Firsts, FUMi is part of HELIX, an Altria subsidiary. In February at the 2025 Consumer Analyst Group of New York (CAGNY) conference, Altria’s Executive Vice President and Chief Financial Officer said the company has incorporated FUMi into its international nicotine pouch portfolio and plans to gradually expand the entire nicotine pouch line to more countries throughout 2025.
For more on-the-ground coverage, visit the2Firsts InterTabac Special Section.
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