On September 20th, the 2Firsts team at the tobacco exhibition in Dortmund, Germany, discovered that Altria had chosen a unique way of exhibiting - displaying zero products, which made them particularly eye-catching at the trade show.
According to the booth staff, it is advisable to not display products in order to ensure compliance, as per the recommendation of their regulatory department.
The staff at Altria stated:
This is our first time participating in the tobacco expo in Dortmund. Considering the strict regulations and our cautious approach in this regard, we have decided to first attend this expo to understand the market and other participants, accumulate experience, and then consider the form of future participation.
At this exhibition, although Altria did not display actual products, they still showcased their new nicotine pouch series "On!" with posters on their booth.
Unlike the previous square box design, the new On! nicotine pouches feature a smoother, round box design, aiming to meet the diverse needs of consumers.
It is reported that this new product has been launched in the UK and Swedish markets, and has received a good response from consumers. Altria stated that their product design not only focuses on taste and convenience, but also aims to attract more potential users through a variety of choices.
Furthermore, Altria is confident about the future development of its On! series nicotine pouches. Although currently focused primarily in the UK and Sweden, the company plans to further expand into markets in countries and regions where regulations permit.
During this exhibition, Altria did not directly promote products, but instead focused on networking and learning from industry peers. Ochiya staff emphasized two key points: their aim of building partnerships and staying informed on market trends to lay the foundation for future marketing strategies.
This exhibition is more of a learning and networking opportunity. We hope to gain more experience in future product planning and market expansion through interactions with other companies in the industry.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
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