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BAT Japan to launch two new VELO nicotine pouch flavours in February

Jan.23
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan will roll out two new VELO nicotine pouch variants from Feb. 2, 2026: Smooth Peppermint Medium and Breezy Mango Intense. The products will be sold via the official glo & VELO online store, the glo Store Ginza and nationwide tobacco retail channels in Japan.

Key Takeaways

 

  • BAT Japan is adding two new VELO flavour lines—peppermint and fruit—targeting “medium” and “intense” strength preferences.
  • Both products come in 15 pouches per can, with labelled nicotine strengths of 4 mg (peppermint) and 6 mg (mango), and a suggested retail price of 360 yen (about $2.3).
  • From Feb. 2, 2026, the launches will be rolled out simultaneously online (official glo & VELO store) and offline (glo Store Ginza and nationwide retail).

2Firsts, Jan. 23, 2026

 

According to NEOSMO (ネオスモ), BAT Japan will introduce two new flavours under its VELO nicotine pouch (oral tobacco) brand: VELO Smooth Peppermint Medium and VELO Breezy Mango Intense.

 

NEOSMO said Smooth Peppermint Medium is positioned as a beginner-friendly, refreshing option, combining a sweet peppermint aroma with a light cooling sensation. The product is labelled at 4 mg nicotine strength, with 15 pouches per can, and carries a suggested retail price of 360 yen (about $2.3).

 

Breezy Mango Intense, meanwhile, highlights a ripe mango aroma blended with tropical notes of passion fruit and orange, and is described as delivering a stronger kick than the “Medium” range. It is labelled at 6 mg nicotine strength, also with 15 pouches per can, and the same suggested retail price of 360 yen (about $2.3).

 

The two products are scheduled to go on sale from Feb. 2, 2026, via the official glo & VELO online store, glo Store Ginza, and tobacco retailers nationwide, NEOSMO reported. It added that glo Store Ginza offers trials of VELO products in the “Medium” strength category, while the brand’s website is also promoting trial initiatives.

 

Cover image source: NEOSMO

References:
[1] 初心者向けVELOの「ベロ・スムース・ペパーミント・ミディアム」を含む新銘柄2種が登場！
Also Read:
[1] BAT Taps McLaren Title Win for Travel Retail Activation, Launches VELO “Champions’ Edition” Nicotine Pouches
[2] Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix
[3] Concerns Raised Over Promotion of Nicotine Pouches to Minors

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