BAT Releases New GLO HYPER AIR in South Korea

According to South Korean media reports on September 18, British American Tobacco (BAT) recently officially launched its latest heat-not-burn product, GLO HYPER AIR, in South Korea and started pre-sales.

This new product weighs only 75g and measures just 12.5mm, making it the lightest model in the GLO HYPER series. Compared to its predecessor, the GLO HYPER X2, it is more refined, with a weight reduction of approximately 25%, and takes inspiration from airplane bodies in its design. The GLO HYPER AIR offers five color options, including ocean blue, aurora green, crisp purple, sky blue, and rose gold.

According to reports, this new non-combustible heating product is adopting a sales strategy compatible with GLO HYPER X2 called Demi Slim. Under this format, compared to traditional ultra-thin products, it has increased the tobacco content by 30%, giving the product a richer taste.

Despite being a ultra-lightweight heating non-burning product, GLO HYPER AIR incorporates the innovative features of its predecessors, GLO HYPER X2 and GLO PRO SLIM. With a single charge, it can be used throughout the day and holds a maximum of 20 uses per charge, with each use lasting 2-3 times. Additionally, it includes separate buttons for "Boost Mode" and "Standard Mode" that allows consumers to easily select their desired mode.

British American Tobacco (BAT) has expressed its hopes to offer a more satisfying experience for adult smokers through its new product, while praising its long battery life, lightweight design and portability. Following the product launch, BAT also organized a pre-sale promotion for GLO HYPER AIR. The pre-sale took place on the GLO official website from September 18th to October 3rd, allowing consumers to purchase GLO HYPER AIR at a price of 19,900 Korean won (approximately 116 yuan).