BAT Launches Vuse 800 in South Korea

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BAT Launches Vuse 800 in South Korea
BAT Rothmans Launches Vuse 800 E-Liquid Cigarette Brand in Korea

BAT Rothmans, the Korean unit of British America Tobacco, debuted its new e-liquid cigarette product Vuse 800 in Korea on Monday, marking its first launch in Asia. The battery-powered device allows up to 800 puffs without charging, with four flavor options available. Vuse is the bestselling e-liquid cigarette brand in the US, making up 46 percent of the market share. 



[1] BAT's Vuse makes Seoul debut

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