BAT CEO Posts on Social Media: glo Hilo Is the Company's Most Groundbreaking Heated Tobacco Product to Date

Jun.26

BAT CEO Tadeu Marroco posted on social media, calling glo Hilo the company’s most groundbreaking heated tobacco product to date. He stated that it marks a significant step forward in BAT’s accelerated push toward achieving a smoke-free future by 2035.

Key Points:

·New Product Release: BAT launches flagship heated tobacco product glo Hilo in Sendai, Japan.

·CEO states: Marroco referred to it as "the most groundbreaking high-end innovation the company has seen so far."

·Marketing plan: It will be available nationwide in Japan starting in September.

On June 25th, British American Tobacco (BAT) CEO Tadeu Marroco announced on the professional networking site LinkedIn that the company has officially launched its flagship heated tobacco product glo Hilo in Sendai, Japan, describing it as "the most groundbreaking high-end innovation product the company has seen so far.

Marco stated that the product is not only a technological innovation but also an important step for the company to achieve its goal of transforming into a primarily smoke-free product company by 2035, reflecting the company's dual transformation in product development and future growth concepts. The initial feedback from consumers has been positive, confirming the correctness of the company's long-term strategy.

This launch is a key component of the vision of BAT to "build a smoke-free world and create a better tomorrow." It is reported that glo Hilo was test marketed in the Sendai region of Japan in June this year, and is planned to be launched nationwide in Japan in September.

References:

[1] Tadeu Marroco的动态

Also Read:

[1] BAT Sets September Nationwide Launch for Glo Hilo in Japan After Successful Pilot

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia Plans to Allow Regional Vape Sales Bans from September 2026

Russia’s Ministry of Finance (Минфин) has drafted amendments to an existing licensing bill that would grant regional authorities the power to ban retail sales of vapes and nicotine liquids from September 1, 2026, to September 1, 2031, RBC reported. Stores violating the ban would lose their tobacco retail licenses.

Nov.19 by 2FIRSTS.ai

Australian Border Force Blocks Massive Vape Shipment Following China Intelligence

Australia has seized more than 600,000 illicit vapes in two months, following coordinated intelligence with overseas partners. The Australian Border Force (ABF) warns that illegal vaping products now form a multibillion-dollar black market dominated by organised crime syndicates.

Nov.21 by 2FIRSTS.ai

Product | ELFBAR Launches New Open-System Device in UK with Three Pod Options and 2800mAh Battery

ELFBAR has launched its new open-system device ELFX MEGA, compatible with 2 mL, 5 mL and 10 mL pods and equipped with a 2800mAh battery that delivers significantly longer runtime than its predecessor. The device has passed MHRA notification in the UK and is now available online in the UK at a retail price of around £18.99.

Nov.25 by 2FIRSTS.ai

South Korea’s Tobacco Law Amendment to Include Synthetic Nicotine, Projected to Add Up to $340 Million in Local Tax Revenue

Following the National Assembly’s approval of amendments to the Tobacco Business Act on September 22, redefining tobacco to include synthetic nicotine, the Korea Institute of Local Finance (KILF) estimates that local governments could gain between $37 million and $340 million in additional tax revenue in 2025 from tobacco consumption and local education taxes.