Key Points:
·New Product Release: BAT launches flagship heated tobacco product glo Hilo in Sendai, Japan.
·CEO states: Marroco referred to it as "the most groundbreaking high-end innovation the company has seen so far."
·Marketing plan: It will be available nationwide in Japan starting in September.
On June 25th, British American Tobacco (BAT) CEO Tadeu Marroco announced on the professional networking site LinkedIn that the company has officially launched its flagship heated tobacco product glo Hilo in Sendai, Japan, describing it as "the most groundbreaking high-end innovation product the company has seen so far.
Marco stated that the product is not only a technological innovation but also an important step for the company to achieve its goal of transforming into a primarily smoke-free product company by 2035, reflecting the company's dual transformation in product development and future growth concepts. The initial feedback from consumers has been positive, confirming the correctness of the company's long-term strategy.
This launch is a key component of the vision of BAT to "build a smoke-free world and create a better tomorrow." It is reported that glo Hilo was test marketed in the Sendai region of Japan in June this year, and is planned to be launched nationwide in Japan in September.
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