On March 17th, 2FIRSTS conducted an interview with BAT UK and Ireland via email regarding the incident of their disposable e-cigarette being tested in the UK. On March 18th, 2FIRSTS received an email response from Sam Millicheap, the External Affairs Director of BAT UK and Ireland.
In his email response, Sam Millicheap wrote that...
BAT UK company regularly tests the entire range of electronic cigarette products that are publicly sold through independent accredited laboratories, as part of routine competition and category trend analysis. When we identify clear compliance issues, we believe it is beneficial to share this independent certified evidence with our business partners, regulatory agencies, and law enforcement agencies.
BAT UK is dedicated to building a better future by reducing the impact of our business on health. As one of the leading manufacturers in the electronic cigarette market, we are committed to ensuring a fair, sustainable, and socially responsible market environment. Electronic cigarettes provide a true and powerful smoking cessation alternative for adult smokers. However, in order for consumers to trust this category of products, it is necessary to truly transition to these alternative products. It is concerning that the widespread availability of illegal e-cigarette products in the UK will only slow the speed at which adult smokers choose e-cigarettes as an alternative and hinder the UK government's goal of smoking cessation by 2030. Therefore, it is essential for all responsible retailers and manufacturers to only provide and sell products that comply with legal regulations, and the sustainability of electronic cigarette products should be their top concern.
2FIRSTS has noticed that BAT's response to us is exactly the same as the response they provided to British media outlet betterretailing.
The response from BAT UK and Ireland company can be found in the original article published by 2FIRSTS.
BAT UK and Ireland have responded to Better Retailing's original article. The source of this response is Better Retailing.
2FIRSTS will continue to provide updates on the latest developments of this story. Stay tuned for more information.
Related Readings:
British media have reported obtaining BAT (British American Tobacco) test reports, which reveal that almost all disposable e-cigarette brands in the UK contain excessive levels of e-liquid.
The UK Electronic Cigarette Association has issued a response regarding the incident of branded vape juice exceeding standards. The association stated that the testing results of BAT and other companies are conflicting.
One of the top ten disposable e-cigarette brands in the UK, SKE Crystal, has been taken down due to regulatory issues.
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