On January 9th, 2FIRSTS found on the official website of BLU, an e-cigarette brand owned by Imperial Brands, that BLU has launched an e-liquid brand "blu liquid" in the UK.
According to the official website, Blu Liquid offers a total of ten flavors, including mint, blueberry, and green apple. The nicotine content is available in two specifications: 9mg/ml and 18mg/ml, both priced at £3.99.
The BLU brand was founded by Jason Healy in the United States and was acquired by American Tobacco Company, Lorillard, in 2012. Subsequently, Imperial Tobacco acquired the international rights to BLU in 2015 and launched blu2.0 in France in 2022.
Furthermore, it has been learned that several e-cigarette brands, such as ELFBAR, KIWI, and ELUX, have already launched their own e-liquid brands.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
