British American Tobacco France: A complete ban on tobacco-free nicotine pouches could drive the expansion of the black market

Sep.26.2025
British American Tobacco France: A complete ban on tobacco-free nicotine pouches could drive the expansion of the black market
British American Tobacco (BAT) France expressed opposition to the government's plan to ban tobacco-free nicotine pouches in the National Assembly, arguing that a ban would foster a vibrant black market and harm public health and the protection of minors. The company also cited the examples of Sweden and New Zealand, which have reduced smoking rates through "clear regulations and strict controls," and proposed three policy recommendations: ban sales to minors, strictly regulate smokeless nicotine

Key points:

 

·Policy questioning: British and American tobacco companies oppose the tobacco control model of "prohibition + high taxes," arguing that France's smoking rate exceeding 30% demonstrates doubts about the effectiveness of increasing taxes to reduce smoking, and that high taxes lead to structural and industrial smuggling. 

·They also oppose the ban on smokeless nicotine pouches, claiming that prohibition will fuel illicit markets and harm public health and the protection of minors. 

·Case studies from other countries, such as Sweden and New Zealand, are cited as examples of effective smoking rate reduction through clear regulations and strict control measures, providing a reference for France. 

·Suggestions: Three tobacco regulation recommendations are proposed, including prohibiting the sale of tobacco-related products to minors, strictly controlling smokeless nicotine products, and imposing severe penalties for illegal activities. 

·Appeal: Calls on the French government to take responsibility, uphold the principle of reducing smoking harm, refer to scientific data and regulations from other countries, and allow adult smokers to legally access tobacco alternatives, with regulation instead of prohibition.

 


 

According to a statement on the BATFrance official website on September 24th, during its hearing today before the Social Affairs Committee of the National Assembly, BAT France once again alerted parliamentarians to the limitations of an ideological approach based solely on prohibition and taxation, which fuels the illicit market without sustainably reducing smoking.

 

The company's Director of Public and Regulatory Affairs, Sébastien Charbonneau, pointed out that the current smoking rate in France still exceeds 30%, questioning the effectiveness of "increasing taxes to reduce the number of smokers," and stating that excessive tax policies have mainly led to structural and industrial smuggling activities.

 

The British American Tobacco Company has expressed concerns about the government's plan to ban tobacco-free nicotine pouches. The company argues that such a ban could exacerbate issues by potentially creating a black market for the products. They believe that this would not only be detrimental to public health and undermine protections for minors, but could also set a dangerous precedent.

 

Meanwhile, the company mentioned examples from countries like Sweden and New Zealand, stating that these countries have successfully reduced smoking rates through clear regulations and strict control measures. British American Tobacco France has put forward policy recommendations that balance compromise with responsibility, including banning the sale of tobacco-related products to minors, strict regulation of non-tobacco nicotine products (covering control of sales points, limiting nicotine content and flavors), and imposing penalties for illegal activities.

 

Sebastian Sabono is calling on the government to take moral responsibility and uphold the principle of reducing the harm of smoking. He suggests that adults who smoke should be legally able to access tobacco alternatives, and that the government should consider scientific data and regulations that have helped other countries achieve public health goals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
After Export Tax Rebates Go to Zero: How China’s E-Cigarette Supply Chain Is Being Reshaped, According to 2Firsts Research
China’s e-cigarette industry is adjusting to a major policy shift. From April 1, 2026, China will scrap the 13% export VAT rebate on e-cigarette products, a move affecting manufacturers centered in Shenzhen. Industry participants told 2Firsts the change is forcing a reassessment of pricing and capacity, with competition shifting toward cash flow resilience, regulatory compliance, and multi-location strategies.
Industry Insight
Jan.16
Imperial Brands Launches Red, Gold and Silver iD Heated Tobacco Sticks in Europe
Imperial Brands Launches Red, Gold and Silver iD Heated Tobacco Sticks in Europe
Imperial Brands PLC said on February 18, 2026 that it has launched its new Red, Gold and Silver iD heated tobacco sticks in Greece and Poland, with a broader rollout across Europe planned for 2026.
Feb.18
Alabama Senate Passes SB9 to Ban Vaping in Indoor Public Places
Alabama Senate Passes SB9 to Ban Vaping in Indoor Public Places
Alabama’s Senate approved SB9 by a 31–1 vote, expanding existing indoor smoking restrictions to include vaping in a wide range of public places. The bill keeps the current $25 fine, renames the state’s Clean Indoor Air Act, and now heads to the House. If enacted, it would take effect on Oct. 1, 2026.
Feb.02 by 2FIRSTS.ai
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK specialist vape retailer VPZ has launched a multi-million-pound investment programme to boost domestic production capacity and tighten supply-chain controls. The plan includes adding a fifth production line, opening 40 new stores across the UK in 2026 and creating hundreds of jobs, while establishing a bonded warehouse at its Edinburgh headquarters as regulation tightens and a vaping tax is planned.
Feb.02 by 2FIRSTS.ai
Smoore, Distributors Move to Toss Cannabis Vape Price-Fixing Suit
Smoore, Distributors Move to Toss Cannabis Vape Price-Fixing Suit
Several vape manufacturers and distributors, including Shenzhen Smoore Technology Co. Ltd., Smoore International Holdings, 3Win Corp., Jupiter Research LLC, Canna Brand Solutions, and Greenlane Holdings Inc., have filed motions seeking dismissal of consumer claims in consolidated antitrust litigation in the U.S. District Court for the Northern District of California.
Events
Feb.24
KT&G to cancel 10.866 mln treasury shares, about 9.5% of shares outstanding
KT&G to cancel 10.866 mln treasury shares, about 9.5% of shares outstanding
KT&G said it plans to cancel all treasury shares it holds, totaling 10,866,189 shares, representing about 9.5% of shares outstanding, in line with Korea’s third amendment to the Commercial Act requiring companies to cancel repurchased shares within one year. The company also disclosed progress on its shareholder-return plan and multiple agenda items for next month’s shareholders meeting.
Feb.26