According to a commissioned survey by British American Tobacco France, consumer awareness of nicotine pouches in France remains low, particularly among older demographics, with 39% of respondents saying they were unfamiliar with the product. While a majority supports stricter regulation — including higher fines and the introduction of licensing systems — 68% believe adults should be allowed to purchase nicotine pouches. Meanwhile, 86% agree that sales to minors should be prohibited.
Key Points:
1.A commissioned survey by British American Tobacco France revealed that nicotine pouches have low awareness in France, with about 40% of users stating they do not know the product and one-third unable to assess its health risks.
2.86% of users support banning the sale of nicotine pouches to minors, while 68% support legal sales to adults.
3.Concerns about underage consumption are widespread, with most participants expres