Cambodia’s tobacco industry association ATIC appoints JTI Cambodia GM as president

Key Takeaways

• Benjamin Cerletti has become President of ATIC
• Outgoing President Miguel Barros Figueira completed a two-year term
• Cerletti has nearly 20 years’ experience at JTI, including roles in Geneva and across Asia-Pacific
• ATIC positions itself as a collaborative hub with government and stakeholders
• ATIC emphasizes compliance, transparency, accountability and sustainable development

2Firsts, March 5, 2026

According to Khmer Timeskh, it has appointed Benjamin Cerletti, General Manager of JT International Co., Ltd. (JTI Cambodia), as President following the completion of the two-year term served by his predecessor.

ATIC said Cerletti brings nearly two decades of experience with JTI, including senior leadership roles at the company’s headquarters in Geneva, Switzerland, as well as across Asia and the Pacific. ATIC said his tenure is expected to further strengthen the association’s role as a collaborative hub bringing together tobacco operators, government agencies and key stakeholders in Cambodia to address industry challenges and support sustainable growth in contribution to economic development.

ATIC said it was established to foster cooperation among stakeholders to support a fairer and more transparent business environment. The association also underscored industry responsibility in supporting Cambodia’s inclusive growth by complying with national regulations and aligning with public health priorities.

Cerletti expressed appreciation for the contributions of his predecessor, Miguel Barros Figueira, General Manager of Imperial Brands Plc., and said ATIC’s progress reflects the dedication of successive leadership teams and the Board of Directors. Cerletti said he would work closely with policymakers, regulators and industry partners, focusing on dialogue, compliance with national regulations and transparency in operations, and that stronger cooperation can support Cambodia’s economic development and a fairer business environment.

ATIC said it aims to deepen dialogues with government and reinforce its commitment to accountability, collaboration and sustainable development under Cerletti’s presidency.

Image source: Khmer Timeskh