China's E-Cigarette Brands Going Global: Challenges and Opportunities
In February 2023, the Communist Party of China Central Committee and the State Council issued the "Outline for Building a Quality Nation", which included several plans and requirements for the construction of Chinese brands. On May 10th, the seventh China Brand Day arrived as scheduled.
To respond to the call of the State Council and to welcome China Brand Day, 2FIRSTS, in partnership with China National Radio Online, conducted research on the overseas development and global branding of China's atomization industry. They reported on the "Electronic Cigarette Overseas Wave: Strengthened Regulation Benefits Industry's Orderly Development and China is Expected to Develop Global Brands". Several companies, such as AiQiJi, Youweier, Haohan Yangtian, and Yunshuo Technology, were interviewed to discuss the challenges and opportunities in developing electronic cigarette brands overseas.
As a new industry, the e-cigarette industry has already formed a "Made in China, consumed worldwide" industrial pattern. Currently, the entire e-cigarette industry is undergoing a transformation towards standardization, regulation, and internationalization. Companies interviewed expressed that the global e-cigarette market has entered a period of regulatory change, with many countries adjusting and implementing e-cigarette regulations. Chinese e-cigarette brands looking to enter the global market must adapt to policy changes worldwide. However, increased regulation is advantageous for the orderly development of the entire e-cigarette industry, a consensus among interviewed e-cigarette production companies.
At the same time, Chinese state media extensively reported on the compliance and encouraging development of Shenzhen's atomization industry during China Brand Day.
As a leading global media and think tank in atomization technology, 2FIRSTS will continue to leverage its global resources and expertise to contribute to the high-quality development of Chinese electronic cigarette brands.
2FIRSTS and China National Radio Network conducted interviews in the game "Miracle," as depicted in this photo from 2FIRSTS.
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