Forbes emphasizes that while both tobacco and electronic cigarette products contain nicotine, which can lead to addiction, the former is deadly while the latter is not. They also highlight the fact that all the deadly components found in cigarettes, such as tar, are not present in electronic cigarettes.
The editor went on to mention countries like the United Kingdom that strongly recommend these products for smoking cessation and tout them as more effective than nicotine patches, gum, and lozenges. He emphasized the fact that anti-vaping groups have been focused on the increase in youth e-cigarette use over the past decade. However, they have overlooked the fact that this increase has led to a decrease in youth smoking rates.
Misinformation about e-cigarettes is harming public health.
According to Forbes, the dissemination of misinformation is causing significant harm to public health. Supporting this argument, a new study published in BMC Public Health examined data from the US PATH survey (2014-2019) and found that "risk misconceptions" about e-cigarettes are still on the rise. Despite all scientific evidence suggesting the relative safety of the product, unfortunately, in 2019, 83% of US smokers erroneously believed that e-cigarettes were as harmful as or even more harmful than smoking.
It is not surprising that smokers who hold these inaccurate beliefs about electronic cigarettes are unlikely to try and/or switch to e-cigarettes. However, smokers who are aware of the safety of e-cigarette products are 134% more likely to try using e-cigarettes and 127% more likely to quit smoking.
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