Declining Demand for Heated Tobacco Devices in Russia

Market by 2FIRSTS.ai
Nov.06.2023
Declining Demand for Heated Tobacco Devices in Russia
Russian demand for heated tobacco devices declined by 19% from July to September 2023, according to "Платформа ОФД" data.

According to recent financial data released by Russian operator "Платформа ОФД", the number of Russians purchasing heating tobacco devices decreased by 19% year-on-year from July to September 2023, while the demand for pods dropped by 1%.

 

Sales of heated tobacco devices have experienced a 13% decline in the Moscow region. However, purchases of pods have witnessed a 4% growth.

 

On a national level, the median price of heated tobacco devices has increased by 20%, reaching 1,477 rubles (approximately 117 yuan). In Moscow, the price has risen by 16% to 1,601 rubles (approximately 126 yuan).

 

The OFD platform states that consumer interest in heated tobacco devices is diminishing.

 

Meanwhile, on November 3rd, Imperial Tobacco announced its decision to cease the introduction of new generation heated tobacco devices in the Russian market.

 

According to sources, the prominent heated tobacco devices currently available for sale in the Russian market include Glo Hyper by British American Tobacco, IQOS by Philip Morris International (PMI), and LiL Solid by KT&G.

 

Disclaimer: 
This article is translated from an original Chinese article available on 2firsts.cn by AI, and has been reviewed and edited by 2FIRSTS's English editorial team. The Chinese original text is the only authoritative source of information. The exclusive copyright and license rights to this article are held by 2FIRSTS Technology Co., Ltd. Any reproduction, reprinting, or redistribution of this article, either in part or in full, requires express written permission from 2FIRSTS and must include clear attribution along with a link to this content. Non-compliance may result in legal action. 2FIRSTS Technology Co., Ltd. reserves the right to pursue legal actions in case of unauthorized use or distribution.

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