Declining Demand for Heated Tobacco Devices in Russia
According to recent financial data released by Russian operator "Платформа ОФД", the number of Russians purchasing heating tobacco devices decreased by 19% year-on-year from July to September 2023, while the demand for pods dropped by 1%.
Sales of heated tobacco devices have experienced a 13% decline in the Moscow region. However, purchases of pods have witnessed a 4% growth.
On a national level, the median price of heated tobacco devices has increased by 20%, reaching 1,477 rubles (approximately 117 yuan). In Moscow, the price has risen by 16% to 1,601 rubles (approximately 126 yuan).
The OFD platform states that consumer interest in heated tobacco devices is diminishing.
Meanwhile, on November 3rd, Imperial Tobacco announced its decision to cease the introduction of new generation heated tobacco devices in the Russian market.
According to sources, the prominent heated tobacco devices currently available for sale in the Russian market include Glo Hyper by British American Tobacco, IQOS by Philip Morris International (PMI), and LiL Solid by KT&G.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.