Dutch Government Takes Action on Youth Tobacco Use

Regulations by 2FIRSTS.ai
Apr.17.2023
Dutch Government Takes Action on Youth Tobacco Use
Dutch government to ban nicotine pouches and strengthen smoking prevention measures, following concerns over youth usage.

On April 14th, Dutch Secretary of State Maarten van Ooijen released a report and enforcement results on tobacco control in a letter addressed to the Dutch Parliament on the government's official website. In the letter, he revealed the findings of the Dutch Food and Consumer Product Safety Authority (NVWA) regarding the use of electronic cigarettes and nicotine pouch products among youth, as well as the NVWA's inspection results on nicotine pouch products. Ooijen stated that nicotine pouches will be completely banned in the future and pledged to continue promoting anti-smoking campaigns.

 

Underage Use of Novel Tobacco Products

 

Dutch Government Takes Action on Youth Tobacco Use
Maarten van Ooijen|Dutch government website

 

In a letter to the House of Commons, Oyigian revealed research data from the Dutch Food and Consumer Product Safety Authority (NVWA) which showed that approximately one-eighth of young people aged 12 to 19 in the Netherlands had used electronic cigarette products in the past year. 3% of young people aged 12 to 19 reported having used nicotine pouches at some point in the past.

 

Furthermore, research has shown that minors mainly purchase nicotine pouches and electronic cigarette products through their friends or through social media. Meanwhile, individuals over the age of 18 mainly purchase these products from tobacco shops and online stores.

 

In the letter, Auken expressed concern regarding the current research data. They called on the NVWA to strengthen controls on age restrictions for users. This request was made in standard journalistic English.

 

Plans to completely ban nicotine pouches.

 

According to Dutch law, any nicotine pouch with over 0.035mg of nicotine is prohibited. The Dutch Food and Consumer Product Safety Authority (NVWA) conducted an inspection last year on importers, wholesalers, social media platforms, and sales outlets. The NVWA found particularly egregious violations in tobacco and convenience stores.

 

The NVWA is continuing to conduct targeted inspections on these sales channels.

 

In order to prevent young people, including minors, from using these products, Aojin expressed that they will continue to implement measures to combat the attraction of these products to minors.

 

"This year saw a ban on flavored e-cigarettes and there are plans to introduce a comprehensive ban on nicotine pouches in the future."

 

The EU's Oettinger Plan aims to fully prohibit nicotine pouches in accordance with the Dutch Tobacco and Tobacco Products Act. The plan seeks to regulate other non-oral nicotine products by incorporating them into the same act, which would effectively ban all advertisements for consumer products containing nicotine in the future.

 

Promise to continue the anti-smoking campaign.

 

Dutch Government Takes Action on Youth Tobacco Use
The Dutch Food and Consumer Product Safety Authority (NVWA) | Hollandpoultry

 

Finally, he promised to continue maintaining the "anti-smoking campaign," with a special focus on preventing the risks of third-hand smoke (referring to the health problems caused by tobacco smoke residue in the air, on surfaces, and in indoor dust that is subsequently inhaled or touched by others), including the ban on smoking in cars.

 

As previously reported by 2FIRSTS, the Dutch Food and Consumer Product Safety Authority (NVWA) discovered in a recent inspection, where authorities conduct random checks on regions, businesses or individuals to ensure compliance with legal regulations, that two-thirds of the stores inspected (23 out of 35) did not require proof of identification and sold tobacco and e-cigarette products to minors.

 

Reference:

 

【1】Kamerbrief rapporten en handhavingsresultaten tabaksontmoediging

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI Shares KPMG Report on Social Media: EU Illicit Cigarette Consumption Rises 20% as Prohibitive Policies and Excessive Taxation Fuel Black Market
PMI Shares KPMG Report on Social Media: EU Illicit Cigarette Consumption Rises 20% as Prohibitive Policies and Excessive Taxation Fuel Black Market
Philip Morris International (PMI) shared a KPMG report on social media revealing a 20% increase in illicit cigarette consumption across the EU. The report warns that excessive regulation is fueling black markets and calls for a comprehensive response—including science-based policies and stronger enforcement—to address this global threat to public health and safety.
Jun.26 by 2FIRSTS.ai
Selangor, Malaysia Mulls Full E-Cigarette Sales Ban; Policy Proposal to be Reviewed
Selangor, Malaysia Mulls Full E-Cigarette Sales Ban; Policy Proposal to be Reviewed
The Selangor state government is evaluating a potential full ban on e-cigarette sales, with a policy proposal set to be presented to the state executive council for review, considering health and social impacts. Earlier, Terengganu announced a complete e-cigarette sales ban starting in August.
May.13 by 2FIRSTS.ai
Photo Gallery| HQD, MEMERS, IGET, and Many Other Brands Launch Disposable Shisha Products
Photo Gallery| HQD, MEMERS, IGET, and Many Other Brands Launch Disposable Shisha Products
As the official media partner of the exhibition, 2Firsts conducted an in-depth visit to the exhibition hall and observed on-site that many brands, including HQD, MEMERS, and AAOK, have launched disposable shisha products.
Jun.18
Spain’s Nicotine Pouch Bill Faces Opposition from Five EU Countries, Raising Trade Concerns
Spain’s Nicotine Pouch Bill Faces Opposition from Five EU Countries, Raising Trade Concerns
Spain is planning new legislation to regulate e-cigarettes and other novel tobacco products, including setting a cap on nicotine content in pouches. The proposal has sparked protests from five EU countries, including Italy and Sweden, which argue it violates the EU’s principle of free movement of goods.
May.13 by 2FIRSTS.ai
Mylor Bio Launches NaSweet-C and NaSweet-X Sweeteners for Vaping Devices
Mylor Bio Launches NaSweet-C and NaSweet-X Sweeteners for Vaping Devices
At Vaper Expo May 2025, Mylor Bio Co., Ltd. is showcasing the NaSweet series of professional atomized sweetener solutions, which consists of two innovative products, NaSweet-C, designed for ceramic coil devices, and NaSweet-X, which is compatible with cotton coil devices.
May.12
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
In an interview with 2Firsts, NASTY founder Pak Din explains how the brand quickly rose to the top of South Africa’s vape market by leveraging early planning and a localized strategy, successfully seizing the first-mover advantage in this emerging market.
Jul.03