Dutch Government Takes Action on Youth Tobacco Use

Regulations by 2FIRSTS.ai
Apr.17.2023
Dutch Government Takes Action on Youth Tobacco Use
Dutch government to ban nicotine pouches and strengthen smoking prevention measures, following concerns over youth usage.

On April 14th, Dutch Secretary of State Maarten van Ooijen released a report and enforcement results on tobacco control in a letter addressed to the Dutch Parliament on the government's official website. In the letter, he revealed the findings of the Dutch Food and Consumer Product Safety Authority (NVWA) regarding the use of electronic cigarettes and nicotine pouch products among youth, as well as the NVWA's inspection results on nicotine pouch products. Ooijen stated that nicotine pouches will be completely banned in the future and pledged to continue promoting anti-smoking campaigns.

 

Underage Use of Novel Tobacco Products

 

Dutch Government Takes Action on Youth Tobacco Use
Maarten van Ooijen|Dutch government website

 

In a letter to the House of Commons, Oyigian revealed research data from the Dutch Food and Consumer Product Safety Authority (NVWA) which showed that approximately one-eighth of young people aged 12 to 19 in the Netherlands had used electronic cigarette products in the past year. 3% of young people aged 12 to 19 reported having used nicotine pouches at some point in the past.

 

Furthermore, research has shown that minors mainly purchase nicotine pouches and electronic cigarette products through their friends or through social media. Meanwhile, individuals over the age of 18 mainly purchase these products from tobacco shops and online stores.

 

In the letter, Auken expressed concern regarding the current research data. They called on the NVWA to strengthen controls on age restrictions for users. This request was made in standard journalistic English.

 

Plans to completely ban nicotine pouches.

 

According to Dutch law, any nicotine pouch with over 0.035mg of nicotine is prohibited. The Dutch Food and Consumer Product Safety Authority (NVWA) conducted an inspection last year on importers, wholesalers, social media platforms, and sales outlets. The NVWA found particularly egregious violations in tobacco and convenience stores.

 

The NVWA is continuing to conduct targeted inspections on these sales channels.

 

In order to prevent young people, including minors, from using these products, Aojin expressed that they will continue to implement measures to combat the attraction of these products to minors.

 

"This year saw a ban on flavored e-cigarettes and there are plans to introduce a comprehensive ban on nicotine pouches in the future."

 

The EU's Oettinger Plan aims to fully prohibit nicotine pouches in accordance with the Dutch Tobacco and Tobacco Products Act. The plan seeks to regulate other non-oral nicotine products by incorporating them into the same act, which would effectively ban all advertisements for consumer products containing nicotine in the future.

 

Promise to continue the anti-smoking campaign.

 

Dutch Government Takes Action on Youth Tobacco Use
The Dutch Food and Consumer Product Safety Authority (NVWA) | Hollandpoultry

 

Finally, he promised to continue maintaining the "anti-smoking campaign," with a special focus on preventing the risks of third-hand smoke (referring to the health problems caused by tobacco smoke residue in the air, on surfaces, and in indoor dust that is subsequently inhaled or touched by others), including the ban on smoking in cars.

 

As previously reported by 2FIRSTS, the Dutch Food and Consumer Product Safety Authority (NVWA) discovered in a recent inspection, where authorities conduct random checks on regions, businesses or individuals to ensure compliance with legal regulations, that two-thirds of the stores inspected (23 out of 35) did not require proof of identification and sold tobacco and e-cigarette products to minors.

 

Reference:

 

【1】Kamerbrief rapporten en handhavingsresultaten tabaksontmoediging

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Exclusive Interview: How Dholakia Tobacco Built the Rush Brand and Entered the Global Nicotine Pouch Market
Exclusive Interview: How Dholakia Tobacco Built the Rush Brand and Entered the Global Nicotine Pouch Market
Dholakia Tobacco, a 150-year-old Indian tobacco company, is expanding globally with its nicotine pouch brand Rush. At the 2025 World Vape Show, CEO Nihar Dholakia and marketing head Rahoul Naik shared how Rush differentiates through transparent ingredients, lifestyle branding, and adaptive market strategies. Despite regulatory hurdles, the company maintains pharmaceutical-grade standards and is targeting growth in both established and emerging markets.
Jul.11
Barnet, UK Seizes Nearly $60,000 Worth of Illegal Tobacco Products; Three Shops Shut Down
Barnet, UK Seizes Nearly $60,000 Worth of Illegal Tobacco Products; Three Shops Shut Down
Barnet Council seized nearly £50,000 ($60,000) in illegal tobacco and e-cigarettes, closing three shops. Adam’s Smoke Shop was shut for three months for hiding smuggled cigarettes. Confiscated items included 1,400 packs of illegal cigarettes, nearly 1,000 disposable vapes, and shisha tobacco.
Jul.29 by 2FIRSTS.ai
PMI Launches IQOS ILUMA i Series in Saudi Arabia to Support a Smoke-Free Future
PMI Launches IQOS ILUMA i Series in Saudi Arabia to Support a Smoke-Free Future
Philip Morris International (PMI) has launched its next-generation heated tobacco products, the IQOS ILUMA i series, in Saudi Arabia, debuting with two devices: ILUMA i PRIME and ILUMA i.
Jul.09 by 2FIRSTS.ai
World Vape Show Dubai 2025: Flip-Cap Vapes Emerge as Top Trend with Rotating Mouthpiece Tech
World Vape Show Dubai 2025: Flip-Cap Vapes Emerge as Top Trend with Rotating Mouthpiece Tech
E-cigarettes with flavor switching feature showcased at World Vape Show Dubai 2025, offering users a variety of e-liquid options.
Jun.30 by 2FIRSTS.ai
Philip Morris International closes last German factory due to declining demand
Philip Morris International closes last German factory due to declining demand
Philip Morris International closes last German factory in Dresden due to declining cigarette demand in Europe.
Jul.31 by 2FIRSTS.ai
2FIRSTS Interviews MK Lab: E-cigarette Users Make Up Less Than 1% in Japan, Demand for Young Consumers and Alternatives Surges
2FIRSTS Interviews MK Lab: E-cigarette Users Make Up Less Than 1% in Japan, Demand for Young Consumers and Alternatives Surges
E-cigarettes account for less than 1% of Japan’s market, but demand among young consumers is rising, and alternatives like nicotine pouches are growing rapidly. 2FIRSTS interviewed MK Lab to explore these trends.
Jul.01