E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations

Sep.08.2025
E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations
Wisconsin's new vape regulations have led to a significant drop in sales and stock for vape shops. The law, which bans most vape products, has forced businesses to remove 80% of their stock. Many top sellers are now off-limits, and some customers are traveling out of state to find the products they want. Despite losing a lawsuit against the Department of Revenue, WiscoFAST continues to fight the regulations, arguing that they unfairly target small businesses.

Key Points:

 

·Regulation Impact: New vape regulations in Wisconsin have led to an 80% reduction in stock for some stores and sales drops of up to 80%.

·Business Struggles: Many vape shops are struggling as top-selling products are now banned, forcing some customers to seek alternatives out of state.

·Industry Response: WiscoFAST, a trade group representing vape shop owners, lost a lawsuit against the Department of Revenue but continues to advocate for changes to the regulations.

 


 

2Firsts, September 8th - according to wmtv15news reported in September 6th, Wisconsin trade group WiscoFAST has lost its lawsuit against the Department of Revenue over new vape product regulations. The law, which just took effect, bans most vape products, forcing business owners to remove 80% of their stock and face potential fines. Many vape shops have seen sales drop by up to 80%.

 

Holy Smokes Vape Shop in Green Bay has experienced a significant drop in sales as customers are unhappy with the ban. Many top-selling products are now off-limits due to the statewide ban, which vape shop owners say could reshape their entire business. Some customers are traveling out of state to find the products they want.

 

Despite losing the lawsuit, WiscoFAST’s president, Tyler Hall, says the ban is hurting both consumers and business owners. He is urging lawmakers to reconsider the regulations, which he believes unfairly target small businesses. Hall emphasizes that the vape industry was built by small businesses and should not be overshadowed by big tobacco companies.

 

Australia Quantifies Black Market for First Time, Illicit Nicotine Products Account for About 80% of Consumption
Australia Quantifies Black Market for First Time, Illicit Nicotine Products Account for About 80% of Consumption
The Australian Bureau of Statistics (ABS) has released its first estimate of the illicit nicotine market, finding that about 80% of cigarettes, vapes and other nicotine products consumed in 2025 came from illegal sources, reigniting debate over tobacco taxation and enforcement policies.
Jun.03
Product|PMI Expands High-Strength Nicotine Pouch Portfolio With Zyn 16.5mg
Product|PMI Expands High-Strength Nicotine Pouch Portfolio With Zyn 16.5mg
According to Better Retailing, Philip Morris International (PMI) has launched Zyn Menthol Ice 16.5mg in the UK, marking the highest-strength nicotine pouch in the Zyn range to date. The eucalyptus- and menthol-flavored product is now available through PMI Open and will begin rolling out to wholesale channels from the end of May.
PMI
May.28
China Tobacco Yunnan Patent Describes Cigar Flavor Granules With Encapsulation Rate Above 77%
China Tobacco Yunnan Patent Describes Cigar Flavor Granules With Encapsulation Rate Above 77%
According to public records from China’s National Intellectual Property Administration, a patent application filed by China Tobacco Yunnan Industrial Co., Ltd. for “cigar flavor granules” was published on May 12, 2026. The filing proposes purifying an ethanol extract of cigar tobacco leaves using LX-8 macroporous resin, followed by encapsulation with maltodextrin and sucrose fatty acid ester to improve smoking comfort, reduce dryness and enhance aroma release stability in reconstituted tobacco.
Jun.10
Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches
Argentina’s Ministry of Health has updated its health warning rules for tobacco and nicotine products, adding e-cigarettes, vapes, heated tobacco products, sticks and nicotine pouches to mandatory warning requirements.
Jul.08
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02