ELFBAR and other e-cigarette brands register 'honest label'

On April 18th, 2FIRSTS discovered that ELFBAR BC1600 had registered for an "honest label" on the Russian e-cigarette platform Vardex.

ELFBAR products with "Honest Label" | Image Source: Vardex

Vardex is an online platform under the Russian e-cigarette distributor BABYLON. 2FIRSTS discovered that NOQO and PONS also registered for the "Honest Label" on this platform, but no other e-cigarette products with the "Honest Label" have been found yet.

The NOQO product labeled as "honest" | Image source: Vardex

The PONS product labeled as "honest" | Image source: Vardex

It is worth mentioning that a comparison made by 2FIRSTS found no difference in prices between products labeled as "honest" and those that were not labeled previously.

Regulations:

Starting on March 1st, Russian government regulations require that all wholesale importers of electronic cigarettes upload retail information about the products to the Honest Labeling System. The policy buffering period will end on April 1st, during which time wholesale distributors must comply with the honest labeling policy. After this deadline, electronic cigarette products without the proper labeling will not be allowed to enter the Russian market via customs.

Related reading:

【1】Market research by 2FIRSTS: Only accepting white accounts and forced transformation - How is the electronic cigarette market in Russia faring under strict regulation? 【2】Deadline for "honest labeling" approaches - Russia's disposable electronic cigarette market is busy clearing inventory.

Russian "Honest Label" operating company responds to "additive ban" proposal: electronic cigarettes still subject to mandatory labeling restrictions.

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Reference:

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