ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%

Key points:

1.ELFBAR has been awarded the "2025 Best Brand Award for Korean Consumers," in the category of "disposable e-cigarette.

2.Their product Ice King has won the 2025 MUSE Design Gold Award, featuring five levels of cooling adjustment, three modes, visual power and airflow control functions.

3.Since entering the South Korean market in 2023, ELFBAR has covered nearly half of the e-cigarette retail outlets in South Korea, with a market share of over 90% in the core area of Seoul.

4.The King series, BC series, and ELFLIQ e-liquid under its brand have gained wide recognition in the local market for their "high cost-performance ratio".

5.The South Korean market is a key investment market for them, and they plan to continue expanding product innovation and channel distribution in the future.

According to PR Newswire on May 8th, ELFBAR announced that it has won the "2025 Korean Consumer Best Brand Award" in the category of disposable e-cigarettes.

ELFBAR global spokesperson Jacques Li stated that:

"We are extremely honored to receive widespread recognition from Korean consumers. This award validates ELFBAR's user-centric product concept and commitment to continually improving quality experiences."

The award recognizes ELFBAR's new product Ice King, which was launched in South Korea in December 2024. As ELFBAR's first device to support user cooling sensation adjustment, Ice King introduces five levels of cooling adjustment, along with three suction modes, adjustable airflow system, battery level, and e-cigarette liquid display screen. The device's design is inspired by ice cubes, featuring an irregular cooling shell and "ice cube-shaped adjustment buttons," which earned it the 2025 MUSE Design Awards Gold Prize.

Since entering the South Korean market in January 2023, ELFBAR has rapidly expanded its local channels, achieving coverage of nearly 50% of e-cigarette retail terminals in South Korea. In the core areas of Seoul, the penetration rate of stores exceeds 90%. The construction of these channels mainly relies on deep cooperation with local partners.

On the product side, ELFBAR has launched the King series, BC series, and their own e-liquid brand ELFLIQ in Korea, receiving market acclaim for their moderately priced and stable user experience.

ELFBAR stated that in the future, they will continue to strengthen the development of localized products and expand their distribution channels to further serve adult consumers.