Key points:
1.The e-cigarette brands ELFBAR and LOST MARY have collaborated with law enforcement agencies worldwide in the past few months to seize at least 50,000 counterfeit products.
2.Since 2024, more than 30 intellectual property lawsuits have been filed in countries such as China, Germany, and Russia.
3.On April 9, 2025, a German court ruled that the "ELFPRO" trademark infringed upon the trademark rights of ELFBAR.
According to a report by Reuters on April 24, 2025, e-cigarette brands ELFBAR and LOST MARY stated that they have conducted a joint anti-counterfeiting operation in markets such as the Czech Republic, Germany, Russia, Slovakia, South Africa, Spain, and the UAE over the past few months, seizing over 50,000 counterfeit products.
The report mentioned that in a cross-border law enforcement operation in the border area between Germany and the Czech Republic, more than 30 retailers were found selling counterfeit ELFBA e-cigarettes.
LFBAR and LOST MARY stated that they are continuously using legal means, including filing lawsuits, arbitration, and demanding platforms to take down infringing products, to combat intellectual property infringement.
Since 2024, ELFBAR and LOST MARY have initiated over 30 civil lawsuits in mainland China, Germany, Russia, and other locations. On April 9, 2025, a German court ruled that the "ELFPRO" trademark infringed upon ELFBAR's trademark rights and could potentially lead to consumer confusion.
In addition, the two brands have resolved 119 domain name disputes through arbitration, and have won cases in both the Hong Kong International Arbitration Centre and the World Intellectual Property Organization. Nearly 300 suspected infringing webpage links have been successfully removed globally, including the closure of two counterfeit websites and eight links selling infringing products in the United States.
The anti-counterfeiting operation of ELFBAR and LOST MARY was launched in June 2021. The brand said they continue to cooperate with law enforcement agencies in various countries to jointly combat counterfeit products.
According to reports, ELFBAR and LOST MARY assisted law enforcement in shutting down 15 factories suspected of producing counterfeit products in 2024, and seized over 90,000 counterfeit e-cigarettes. In June 2024, Vietnamese law enforcement agencies conducted a joint raid after coordinating with them, seizing over 160,000 e-cigarettes, including a large quantity of counterfeit LOST MARY products.
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