EU Electronic Cigarette Marketing Rules Online Training

On the afternoon of October 13th at 5pm, ECCC (Electronic Cigarette Industry Committee of China) partnered with 2FIRSTS (www.2firsts.com) and IEVA (International Electronic Vaporizer Association) to conduct an online training session on the "EU Electronic Cigarette Marketing Rules" for domestic e-cigarette companies. This training was a major exchange event organized by ECCC, 2FIRSTS and IEVA, with a total of 92 companies participating both online and offline.

Group photo of attending companies for memory.

The purpose of this training is to help Chinese companies understand the regulatory requirements of the EU market and assist them in expanding their business within the framework of compliance and legality.

President Dustin of IEVA is currently giving a speech.

During a training session, IEVA President Dustin briefly discussed the European Union's regulations on electronic cigarettes. Dustin stated that companies in the e-cigarette industry should engage in appropriate marketing practices in order to teach smokers about the benefits of e-cigarettes. However, advertisements must comply with advertising principles, reject misleading designs, and protect minors - which is a responsibility that all e-cigarette companies should uphold.

Electronic cigarette producers under the IEVA organization are expected to adhere to the following advertising principles.

Electronic cigarette advertising should be allowed and should encourage smokers to quit, but it must include information about any harmful ingredients in e-cigarettes. The marketing of e-cigarettes should not contain content that could appeal to minors. Advertising information and images must be prohibited to avoid creating the impression that e-cigarettes are harmless. Furthermore, e-cigarette advertising should not be shown in places or events that children and adolescents frequent, and e-cigarette ads should be at least 100 meters away from the main entrance of schools. In terms of product design, e-cigarette products should not use designs that are specifically appealing to minors, such as using cartoons to promote the product, or any visual representation that would typically attract the attention of minors. Additionally, e-cigarette advertising should not contain scenes of competitive sports or represent the healthcare industry or create the impression that the product has medical benefits. Manufacturers and distributors should establish independent regulatory committees responsible for ensuring compliance with these guidelines. Manufacturers and distributors should periodically review these guidelines based on market developments and revise them as necessary.

After the content sharing, President Yao Jide of ECCC expressed gratitude towards 2FIRSTS for bridging communication between Chinese businesses and the EU market and promptly relaying the EU's regulatory requirements on e-cigarette products. The Chinese businesses will carry out production while protecting minors, and will also diligently adhere to local policies to ensure the stable development of the vaping industry, allowing more Chinese enterprises to shine in the European market.

Many domestic companies in China have gained a better understanding of the specific regulations in the European market through a recent training session. This has significant implications for electronic cigarette companies in China that are looking to develop their strategies for expanding into overseas markets. Earlier, on September 29th, 2FIRSTS was invited by IEVA to attend the 2022 Brussels Conference, where Jason participated in discussions and spoke about China's regulatory policies. On October 5th, 2FIRSTS' staff arrived in London, where Ciprian Boboi, the vice-president of IEVA, invited them for an offline business meeting and reached a strategic cooperation agreement with them on the following points:

EVA has partnered with 2FIRSTS to create a specialized section on European regulation policies on the 2FIRSTS website. This section will provide up-to-date information on e-cigarette regulations in Europe to practitioners in China and around the world in both English and Chinese. Furthermore, IEVA has invited 2FIRSTS to collaborate on planning and releasing a documentary series focusing on European e-cigarettes.

After a successful workshop in London, the staff of 2FIRSTS and IEVACiprian posed for a photo. This training is just the beginning of a fruitful partnership between IEVA and 2FIRSTS. The latter has established a European Media Center and intends to progressively expand into reporting market information in Europe, guiding companies towards compliance development, and increasing awareness of child protection through public opinion. Additionally, they plan to initiate further friendly collaborations with IEVA.

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