Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Home
Company
Product
Regulation
China
Data
Exhibition
Interview
中文版
Search

Philip Morris Korea Launches IQOS ILUMA Capsule Stick “TEREA Riviera Pearl,” Unveils New Packaging Design

Sep.22.2025
Philip Morris Korea Launches IQOS ILUMA Capsule Stick “TEREA Riviera Pearl,” Unveils New Packaging Design
Philip Morris Korea announced it will launch TEREA Riviera Pearl, a capsule-tipped stick designed exclusively for the IQOS ILUMA series, on the 22nd. The new product opens with a cooling profile and, once the capsule is pressed, shifts instantly to a fresher, more vibrant taste—targeting adult users who prefer “cooling + capsule flavor-switching.”

Key Points

 

  • Positioning: TEREA Riviera Pearl—capsule stick for IQOS ILUMA.

 

  • Flavor profile: Cooling upfront; after pressing the capsule, it switches to a fresher, more layered taste.

 

  • Target users: Adult consumers who enjoy cooling sensations and capsule-based flavor changes; complementary to Oasis Pearl.

 

  • Lineup expansion: TEREA capsule range now totals six (including Oasis Pearl / Sun Pearl / Twilight Pearl, etc.).

 

  • Packaging upgrade: More refined visuals building on the existing premium look; to roll out across the TEREA range.

 

  • Availability & price: On sale nationwide at IQOS official stores and convenience stores; KRW 4,800.

 

  • Local production: TEREA and SENTIA are fully produced in Korea, serving the domestic market and exports.

 

 

2Firsts, September 22, 2025 — According to Edaily, Philip Morris Korea will launch TEREA Riviera Pearl, a new capsule stick for the IQOS ILUMA series, on the 22nd. As a capsule addition to the TEREA family, Riviera Pearl starts with a cooling taste and—after the capsule is pressed—instantly switches to a fresher, more striking flavor, meeting the preferences of adult users who seek a “cooling feel + capsule flavor-switching.” It also complements the existing TEREA Oasis Pearl.

 

With Riviera Pearl, the TEREA capsule lineup expands to six variants, including Oasis Pearl, Sun Pearl, Twilight Pearl, and others, further broadening ILUMA users’ flavor spectrum and usage scenarios. The launch also triggers a packaging refresh for the TEREA series: while maintaining the brand’s premium design philosophy, the new look adopts a more refined, modern visual language, and will be rolled out across all TEREA products in phases.

 

In terms of channels and pricing, TEREA Riviera Pearl will be available at IQOS official stores and major convenience stores nationwide at a suggested retail price of KRW 4,800 (US$3.45).

 

Philip Morris Korea noted that since introducing the first heated tobacco device IQOS in Korea in 2017, it has continued to drive the local transition to non-combustion products: launching IQOS ILUMA and its dedicated TEREA sticks in 2022, and in 2025 releasing the next-generation IQOS ILUMA i along with the new SENTIA sticks. Both TEREA and SENTIA are currently mass-produced at the company’s Korean facilities, supplying the domestic market and exports.

 

A brand representative said TEREA Riviera Pearl marks a much-anticipated return to a “cooling base + capsule flavor-switch” profile, offering a more layered option for existing ILUMA users and adult consumers seeking a fresh taste experience.

References:
[1] 한국필립모리스, 아이코스 일루마 전용 캡슐 ‘테리아 리비에라 펄’ 출시
Also Read:
[1] Philip Morris International launches IQOS ILUMA i "Leaf Green" Limited Edition in South Korea, with pre-sales starting September 4th

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China Tobacco Regulation Shift：Policy Updates and Market Impact
China Tobacco Regulation Shift：Policy Updates and Market Impact
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia’s Department of Home Affairs has hired Deloitte to provide data analytics, business-process, communications and project-delivery support to the Office of the Illicit Tobacco and E-Cigarette Commissioner. The government says Deloitte personnel do not provide policy advice to the Commissioner or the Australian government, with policy development and decision-making remaining with public officials. The arrangement has nevertheless drawn scrutiny because Deloitte has previously provided professional services to several tobacco and vaping companies.
Sep.03
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
The FDA has authorized four additional on! nicotine pouches, bringing the U.S. total to 30. The decision marks another outcome of the agency’s nicotine pouch review pilot, whose communication and review practices are now being applied more broadly across the category. It also extends Helix’s authorized portfolio from on! PLUS to the earlier on! line. Yet all FDA-authorized nicotine pouches still come from subsidiaries of PMI or Altria, underscoring how concentrated U.S. regulatory access remains.
Aug.05
BAT Calls for Retailer Input in Future Nicotine Regulations
BAT Calls for Retailer Input in Future Nicotine Regulations
British American Tobacco (BAT) has called for stronger retailer involvement in shaping future nicotine product regulations in the UK, arguing that frontline market feedback should be considered during policy development. BAT said retailers provide direct insight into consumer behavior, market changes and regulatory implementation challenges. The comments come as the UK nicotine market undergoes regulatory changes, including the disposable vape ban, Vaping Products Duty and efforts to address illicit vape sales.
Jul.29
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
The UK Reform Party has proposed limiting the number of dedicated vape shops in the country to around 1,000 as part of a plan to tighten oversight of vape retail channels. The proposal was put forward by Reform UK deputy leader and MP Lee Anderson. The plan remains a political proposal and has not become UK government policy, with no detailed legislation, implementation timeline or allocation rules announced.
Aug.10
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
According to WNCY on August 24, 2026, some independent vape retailers in Wisconsin say they have faced significant business pressure one year after new vape regulations took effect. Johnny Vapes, a retailer operating in northeast Wisconsin, said its store count fell from seven locations to four, sales declined by about 80%, and roughly 90% of its inventory was affected. Retailers said some consumers have shifted to online purchases or traveled to neighboring Michigan to buy vape products. The case highlights how local regulations can reshape retail operations, inventory management and consumer purchasing patterns.
Aug.28
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
The Ohio Supreme Court is hearing a case involving flavored vape sales and whether state authorities can use consumer protection laws to take action against retailers selling unauthorized vape products. Ohio officials argue that selling unauthorized flavored vapes may constitute consumer deception, while retailers argue that tobacco product regulation falls under federal Food and Drug Administration (FDA) authority and that states cannot impose additional restrictions through consumer laws. The case could affect the scope of state-level vape regulation across the United States.
Aug.06
Related Topics
News Product
Related Read
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
FDA Authorizes Four More Nicotine Pouches as Review Pilot Expands Beyond Initial Decisions
BAT Calls for Retailer Input in Future Nicotine Regulations
BAT Calls for Retailer Input in Future Nicotine Regulations
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
UK Reform Party Proposes Cap of 1,000 Vape Shops Under Plan to Tighten Retail Controls
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Retail Case Study | Wisconsin Vape Market One Year After New Regulations: Johnny Vapes Reports 80% Sales Decline as Consumers Shift Online and Across State Lines
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
Ohio Supreme Court Weighs Whether State Consumer Law Can Restrict Flavored Vape Sales
FOLLOW US ON SOCIAL MEDIA
Contact: info@2firsts.com
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
© 2026 2FIRSTS. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland.
English
English
中文