EU Introduces New E-Cigarette Tax to Adapt Industry Changes

Nov.28.2022
EU Introduces New E-Cigarette Tax to Adapt Industry Changes
The EU will introduce a new e-cigarette tax to adapt to the booming industry while modifying the tobacco industry's tax structure.

The European Union is set to introduce a new tax on electronic cigarettes as it seeks to revise the taxation structure of the tobacco industry to accommodate the booming e-cigarette market. The information comes from a source published in CITYA.M.


According to a draft document from the European Commission and a first report from the Financial Times, high-strength electronic cigarette products will be subject to a minimum of 40% consumption tax, while low-strength e-cigarettes will face a 20% tariff.


Tobacco products that are heated will also be subject to a 55% tax, meaning a tax rate of 91 euros will be levied for every 1000 products sold. In addition to this, the changes aim to increase the European Union's minimum consumption tax on cigarettes from 1.8 euros per pack to 3.6 euros, bringing an end to the era of ultra-low cigarette prices in Eastern European countries, where cigarettes can be sold for less than 3 euros per pack.


The European Commission did not immediately comment.


This announcement comes amidst the growing popularity of tobacco substitutes across Europe.


According to data from the Action on Smoking and Health (ASH) organization, the number of smokers in the UK has increased fivefold since 2013, with over four million people actively smoking now.


Despite claims by the English public health authority that electronic cigarettes are about 95% safer than traditional cigarettes, there are still opposing views. Last week, environmental and health groups called for a ban on the sale of disposable electronic cigarettes in the UK, stating that their threat is "rapidly escalating.


In a letter addressed to the Ministers of Environment and Health, 18 organizations including the Green Alliance and the RSPCA have stated that disposable e-cigarettes are unnecessary electronic products that contain plastic, nicotine, and batteries, all of which pose harm to the environment and wildlife when improperly discarded.


This requirement was proposed following a study by Material Focus earlier this year, which revealed that at least 1.3 million disposable e-cigarettes are discarded every week - equivalent to two e-cigarettes per second - enough to fill 22 football fields each year.


Statement:


This article is compiled from third-party information and is intended only for industry exchange and learning.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The translation of this article is solely for industry communication and research purposes.


Due to limitations in the translator's proficiency, the translated article may not fully reflect the original text. Therefore, please refer to the original version for accuracy.


2FIRSTS maintains full alignment with the Chinese government in regards to any domestic, Hong Kong, Macau, Taiwan or foreign-related statements and positions.


The copyright of the compiled information belongs to the original media and authors, and if there is any infringement, please contact us for deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Philippines Draft Order Would Bring Nicotine Pouches Under PS Licensing Scheme
Philippines Draft Order Would Bring Nicotine Pouches Under PS Licensing Scheme
The Philippine Department of Trade and Industry is planning to impose mandatory product certification on nicotine pouches in an effort to curb illicit nicotine product trade.
Apr.13 by 2FIRSTS.ai
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
The Texas Supreme Court issued a case summary on May 8, 2026, describing its decision in Hancock v. RJR Vapor Co. LLC. The dispute centered on whether RJR Vapor’s VELO oral nicotine pouches are taxable as “tobacco products” under the Texas Tax Code. Lower courts had held that the pouches were not taxable tobacco products, but the Texas Supreme Court reversed, concluding that VELO pouches are taxable because they are made of “a tobacco substitute.”
May.09 by 2FIRSTS.ai
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Thailand’s Bangkok Port Customs Reports E-Cigarette and Nitrous Oxide Seizure Worth More Than THB 27 Million
Bangkok Port Customs on April 28 announced the seizure of 52,000 complete e-cigarettes, 100 gallons of e-liquid and 126,226 canisters of nitrous oxide, with total economic damage exceeding THB 27 million, or about USD 831,178 based on an April 28 USD/THB rate of 32.484. The e-cigarette and e-liquid shipment was valued at THB 5.56 million, or about USD 171,161, while the nitrous oxide shipment was valued at THB 21.27 million, or about USD 654,784.
Apr.29 by 2FIRSTS.ai
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR announces global settlement with VPR Brands LP over "ELF" trademark dispute, covering major markets like US, Canada, UK.
Apr.01 by 2FIRSTS.ai
Japan Says Heated Tobacco and E-Cigarette Use Is a Key Factor Behind Rising In-Flight Smoking
Japan Says Heated Tobacco and E-Cigarette Use Is a Key Factor Behind Rising In-Flight Smoking
Japan’s transport ministry said on April 14 that major Japanese airlines reported 429 passenger smoking incidents on domestic and international flights in 2025, the highest level since comparable data collection began in 2004. The government said the spread of heated tobacco products and e-cigarettes was an important factor behind the increase. Japan plans to work with airlines to raise public awareness of fire risks on aircraft.
Apr.14 by 2FIRSTS.ai
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
U.S. Customs and Border Protection (CBP) announced that more than 18 million illegal e-cigarettes valued at over $175 million were seized during “Operation Red Mist,” a joint enforcement initiative involving the U.S. Coast Guard and the FDA. The operation primarily targeted maritime vape shipments originating from China and focused on combating illicit importation, transportation, and distribution activities.
Regulations
May.14