The European Union's administrative department proposed on Wednesday to ban the sale of flavored heated tobacco products as part of its anti-cancer campaign. The proposal from the European Commission comes in response to a significant increase in sales of such products across all 27 member states.
A recent study by the committee revealed that sales of heated tobacco products in five or more member countries have increased by 10%, while heated tobacco products make up 2.5% of the total tobacco product sales in the region. The ban will apply to the use of heated tobacco devices.
Stella Kyriakides, the commissioner for health and food safety, stated that "nine out of every ten cases of lung cancer are caused by tobacco, and we hope to make smoking less attractive in order to protect the health of our citizens and save lives.
According to data from the European Union, cancer is the second leading cause of death for a group of 450 million residents. The EU sees around 1.3 million cancer deaths and 3.5 million new cases annually. It is estimated that 40% of EU citizens will face cancer at some point in their lives, and annual economic impact is estimated to be around €100 billion ($120 billion). The EU Commission has expressed its goal to ensure that less than 5% of EU citizens use tobacco by 2040. The proposed ban is now under review by member states and European Parliament members.
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