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Key Points
1. Multi-format lineup: RELX at EVO NXT 2026 presented vaping devices, RELX-branded e-liquids, oral nicotine products, and a nasal product concept within one booth in Prague.
2. Oral nicotine: The oral nicotine section emphasized thinness, speed, and comfort, with AirPouch messaging highlighting features such as “<1mm Thin,” “Easy on Gums,” and “Incredibly Thin. Amazingly Fast.”
3. E-liquids: RELX’s e-liquid display moved beyond flavor promotion, foregrounding formulation strategy, tax sensitivity, and regulatory positioning through phrases such as “TaxFriendly” and “TPD Compliant.”
4. Europe strategy: In the context of Europe’s tightening tax and compliance environment, the booth pointed to a broader regional strategy built around multiple product categories rather than a single hardware line.
2Firsts
Prague, April 20, 2026
From April 17 to 18, 2026, EVO NXT 2026 was held in Prague, bringing together manufacturers, brand owners, retailers and industry decision-makers from across the global next-generation products sector. As an event’s official media partner, 2Firsts reported on site, tracking product launches, company moves and market signals from the exhibition floor.
Four Product Lines on One Booth
At the RELX booth, vaping devices, e-liquids, oral nicotine products and a nasal product concept were displayed within the same presentation. The layout made clear that the company was not limiting its Prague presence to a single category.
Seen in the context of a European trade show, that mix also points to a broader product strategy for the region. Devices remained part of the booth’s core display, but oral and nasal formats were also given visible space, suggesting a portfolio approach rather than a single-format push.
Oral Products Emphasize Thinness, Speed and Comfort
The oral nicotine section carried some of the densest product messaging on the booth. AirPouch materials highlighted phrases including “<1mm Thin,” “Easy on Gums,” “No Weird Taste,” and “Incredibly Thin. Amazingly Fast.”
Those phrases point to a clear set of product cues: thinner format, faster experience and greater focus on mouthfeel and comfort. On the booth, the oral segment also appeared under both RELX and DOSH labels, indicating that the category was being organized as a distinct product block rather than a one-off item.
E-Liquids Put Tax and TPD Compliance Up Front
The e-liquid section stood out for the way it framed the category. Booth materials did not focus only on flavors. They also used language such as “3 Innovative Formulations,” “TaxFriendly, 2x Satisfaction,” and “High Satisfaction, TPD Compliant.”
That choice of wording is notable in a European setting. The UK government has said its new Vaping Products Duty will take effect from October 1, 2026, and related duty-stamp requirements are also scheduled to apply from the same date. Against that backdrop, tax exposure and compliance are no longer just back-end market-access issues; they are moving into front-end product messaging.
Read alongside the booth language, the e-liquid line appears positioned for markets where taxation and regulatory fit are becoming harder constraints. That makes the RELX display less about flavor range alone and more about how a product line is built for markets facing higher fiscal and compliance pressure.
A Nasal Product Concept Enters the Mix
The booth also included a nasal product concept. Staff speaking with 2Firsts said the format was designed around a different flavor route from oral use, adding that the nasal cavity contains richer smell-related sensory structures and may therefore produce a fuller flavor experience.
More important from a reporting standpoint was the fact that the format was present at all. Its inclusion extended the booth beyond established vaping and oral categories and added a more experimental product path to the lineup.
A Europe-Facing Portfolio Signal
Taken together, the Prague display showed a layered product structure: devices as hardware, e-liquids framed around formulation, tax and TPD messaging, oral products built around thinness and comfort, and a nasal concept positioned as a sensory alternative.
In a European market increasingly shaped by tax changes and tighter compliance demands, that kind of multi-category display reads less like a simple booth expansion and more like a forward-looking portfolio setup. The signal from Prague was not just that RELX has more products on show, but that those products are being arranged to answer different regulatory, fiscal and usage conditions across the region.
2Firsts will continue its on-site coverage, bringing readers first-hand reporting on the latest developments across the global next-generation products market.
Cover image: A wide range of RELX vaping devices was displayed at the booth, spanning multiple form factors, colors, and device sizes within the company’s hardware lineup. | Photo by 2Firsts
Click on the image to read the EVO NXT 2026 feature.
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