BECO and FREEMAX: Disposable Not Fully Accepted in Bandung, Indonesia
On November 12th, 2FIRSTS conducted interviews with e-cigarette brands BECO and FREEMAX at the VAPEFAIR event in Indonesia, aiming to gain an in-depth understanding of their current position in the Indonesian market.
BECO to Expand Sales Market in Bali
The staff members at the BECO brand booth presented their market expansion plan to 2FIRSTS. They revealed that disposable e-cigarettes are quite popular in Bali and Surabaya, but many shops in cities like Bandung are unable to accept disposable devices. Consequently, BECO is currently planning to expand its market in Bali and has identified Surabaya as the next target for development.
Their expansion strategy includes collaborating with large distributors in first-tier cities to conduct on-the-ground promotion and sales activities. Additionally, they have adopted a promotional strategy that involves leveraging social media and retail stores to advertise new products.
When discussing the legal regulations in Indonesia, a BECO staff member mentioned a challenge, which is the relatively high consumption tax in Indonesia, resulting in limited profits for businesses. They hope that the government will consider reducing taxes on disposable equipment to promote sustainable growth in the industry.
FREEMAX to Launch New Open-system Device in 2024
The staff at the FREEMAX booth believe that Indonesian consumers have a strong purchasing power in the e-cigarette sector, but the market favors open systems. Consequently, FREEMAX plans to launch new open system products next year to cater to the demands of the Indonesian market.
When discussing sales strategies, the staff member revealed that FREEMAX intends to establish a professional sales team in Indonesia and actively seek suitable distributors to expand their sales network in the Indonesian market.
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