2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August

Aug.01.2025
2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
The official website of SMOORE’s FEELM brand continues to display a “COMING SOON” notice. Although it was originally scheduled to relaunch in July, 2Firsts has verified that as of August 1, the site now indicates a delayed launch in August.

【By 2Firsts】2Firsts has noticed that the official website of Smoore's technology brand FEELM has been consistently in a "COMING SOON" status recently. The website had previously announced a return in July, but as of August 1st, the page has been updated to indicate a return in August.

 

On June 30th, when 2Firsts visited the website, a message appeared on the page: "COMING SOON. We are expected to come back in July." Subsequent visits by 2Firsts throughout the month of July showed that the page content had not been updated, and continued to display the same message.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
June 30 FEELM official website status|Image source: FEELM

 

However, on August 1st, 2Firsts once again verified and found that the website's notification had been updated to "COMING SOON. We are Expected to Come Back in August," indicating that the website's return has been delayed.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
August 1st FEELM official website status | Image source: FEELM

 

Although the official website remains in a "COMING SOON" state, FEELM continues to stay active on social media, with their official Instagram account still being regularly updated, most recently on August 1st.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
FEELM Instagram account updated on August 1st | Image source: Instagram

 

FEELM has not yet released an official statement on the specific reasons for the delay in launching their official website. 2Firsts will continue to monitor the developments of FEELM's website.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

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