PMI Launches Affordable BONDS Product in Philippines

Philip Morris international（PMI） recently launched their more affordable product, BONDS, in a city in the Philippines. The product is now available in 30 low to middle income countries. PMI aims to have 50% of the smoke-free product market in low to middle income countries by 2025, with a goal of at least 40 million smokers switching from traditional cigarettes to IQOS products. As of September 30, 2022, there are around 19.5 million IQOS product users worldwide, with approximately 13.5 million smokers having switched from traditional cigarettes to IQOS, except for in Russia and Ukraine.

Statement:

This article is compiled from third-party information and is intended for industry-related communication and learning purposes.

This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The compilation of this article is only intended for industry exchange and research.

Due to limitations in the level of translation, the translated article may differ from the original in its expression. Please refer to the original text for accuracy.

2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign-related statements and stances.

The copyright of compiled information belongs to the original media and authors. If there is any infringement, please contact us for removal.