FLER at APE

2Firsts’ on-site reporting at InterTabac 2025 in Dortmund, Germany, found that Altria exhibited two nicotine pouch brands: On! and FUMi.

Two South African students win court ruling against school's excessive e-cigarette punishment, violating "no double jeopardy" principle.

The U.S. Department of Justice, together with the FDA and the U.S. Marshals Service, raided the warehouse of e-cigarette distributor Midwest Goods in Bensenville, Illinois, seizing more than 600,000 unauthorized e-cigarette products. Midwest Goods denied any violations, stating that the products had been submitted for premarket applications but remained unreviewed by the FDA for an extended period, and criticized the regulations as unfair to small and medium-sized businesses.

Malaysia Ministry of Health to propose full ban on e-cigarettes, citing health and financial burdens; cabinet approval pending.

At InterTabac 2025, Mylor Innovation Lab launched its JuiSour series of sourness solutions, attracting clients across Europe, the Middle East, etc. The JuiSour series enhance aroma and juiciness, and improve sour-sweet balance by reformulating the flavor, customizing the formulation and using a “Golden Sour-Sweet Ratio” model . Mylor emphasizes compliance and foresees two key trends “compliance-driven growth” and “flavor segmentation”, helping partners stand out in a homogenized global market.

In Sept 2025, the US FDA launched a nicotine pouch PMTA pilot to boost review efficiency, streamline processes and uphold strict scientific standards. Based on the "tobacco product health risk continuum" concept, it shortens cycles by focusing on key product factors and enhancing real-time communication with applicants. The FDA also urges child-resistant packaging to tackle kids’ accidental exposure, emphasizes scientific review for new tobacco products, and has approved 20 nicotine pouches so f