FLER at APE

U.S. District Judge William Orrick of the Northern District of California indicated on Friday that he will likely certify classes of direct and indirect purchasers accusing e-cigarette makers Juul Labs Inc. and former rival Altria Group Inc. of conspiring to limit product variety and violate antitrust laws.

Clear tank is becoming a key trend in the global vaping market, with large-capacity designs meeting consumer demand for “Simplicity and Ultimate Experience,” though leakage remains a major pain point. At the Inter Tabac 2025, CFU Vaping Experience launched its NYSM (Now You See Me) strategy around the “Clear Tank” theme, introducing six series and a “One-Stop Vape Brand Incubation” system. The initiative goes beyond traditional ODM, driving innovation and sustainable growth across the global vap

Philip Morris International (PMI) has partnered with Italian design brand Seletti on a limited-edition IQOS collaboration, unveiled at Milan’s Pirelli HangarBicocca. The collection features two models, launching first in Japan before rolling out to 13 global travel retail markets. PMI says the partnership leverages design and cultural storytelling to advance its smoke-free transition.

New materials related to Philip Morris Products' MRTP renewal application have been submitted to the FDA for review.

Amid intensified regulation and sweeping market shifts, the U.S. vaping industry is undergoing a profound transformation. In an exclusive interview with 2Firsts, AVM President Allison Boughner discusses how enforcement is reshaping brands, distribution, products, compliance, and U.S.-based manufacturing.

2Firsts observed that ZYN has introduced limited-edition coffee flavours and an on-site can engraving service in the duty-free zone at Stockholm Arlanda Airport, alongside the rollout of its upgraded packaging and independent core-shelf displays, forming a complete product presentation and consumer experience system.