FLER at APE

2Firsts observed that Japan Tobacco’s heated tobacco brand Ploom has set up an independent retail counter at Dubai International Airport’s duty-free zone, showcasing its new Ploom AURA device. The counter features an interactive scent-release system that allows consumers to experience flavors through aroma rather than inhalation, offering a new approach to product display in smoke-free environments.

ACT Government Health Minister Rachel Stephen-Smith introduced the Tobacco and Other Smoking Products Amendment Bill 2025, expanding authorised officers’ inspection, seizure and penalty powers to address illicit tobacco and vaping. The Bill enables $1,600 infringement notices for selling prohibited smoking products and classifies illicit tobacco as a prohibited smoking product under Territory law.

The Mumbai Criminal Investigation Department (CID) in India seized a batch of smuggled e-cigarettes worth approximately 3.2 million rupees (approximately $40,000) and arrested a suspect, Ravindra Kishore Dedia. The suspect is currently being questioned, and police are tracking down other members of the smuggling network.

Spain’s draft reform of its tobacco law has reached a critical stage. 2Firsts recently confirmed with Spanish government sources that the bill has completed the EU’s internal market review process and was approved by the Council of Ministers in early September. The decision means that, despite objections from the European Commission and several member states, Spain maintained its original provisions and has now moved the draft into parliamentary debate.

The Michigan Senate in the United States proposed Bill No. 582, which aims to strengthen the regulation of tobacco and nicotine products, and violations will face penalties.

From November 1, 2025, Ireland introduces a new E-liquid Products Tax (EPT), adding €0.50 per millilitre to all e-liquid products, including nicotine-free types. Signed into law by Finance Minister Paschal Donohoe, the measure targets youth vaping and requires suppliers to register with Revenue and pay duty at import, manufacturing, or distribution.