FLER at APE

A report released by the Dutch Ministry of Finance indicates that tobacco tax increases have failed to boost fiscal revenue. The previously projected €7 million in revenue from a 5 cent per pack tax increase has now fallen to zero, primarily due to cross-border cigarette purchases. The current excise tax on cigarettes is €7.81 per pack, with no further increases planned. Tobacco tax revenue is projected to reach €2.5 billion in both 2025 and 2026.

At InterTabac 2025 in Dortmund, 2Firsts observed that Philip Morris International (PMI) exhibited with a full product lineup and organized three key brands—IQOS (heated tobacco), VEEV (e-vapor), and ZYN (nicotine pouches)—into separate display areas.

On September 18 at InterTabac 2025, China Tobacco Hunan IC launched the Usonic Dual, NISE, winning the "Best HNB Product Award." Featuring innovative "Omni-directional Vortex Thermal Field" technology and AI interaction, it enhances flavor, efficiency, and user experience, marking a significant advancement in global HTP development driven by Chinese innovation.

Philip Morris International’s Korea unit has extended the warranty for the “IQOS ILUMA i” heated tobacco series from 12 to 18 months, applying it retroactively to existing purchases, aiming to enhance user experience and market competitiveness.

The Michigan Senate in the United States proposed Bill No. 582, which aims to strengthen the regulation of tobacco and nicotine products, and violations will face penalties.

Japan Tobacco (JT) announced that Ploom AURA has added a second limited-edition colorway, “Bronze Royal,” which will be available in limited quantities through official channels starting November 11, priced at approximately $27.3.