From June 21 to 23, the World Vape Show was held in the Dubai World Trade Center. During the exhibit, 2FIRSTS went on site to focus on key participating companies, conduct interviews, and promptly report on first-hand market information obtained from the exhibit.
At the exhibition site, 2FIRSTS interviewed Potti Lan, the Marketing Director of GEEKVAPE. He shared insights on GEEKVAPE's development in the Middle Eastern market and the current state and trends of the e-cigarette market in the region.
Geekvape ranks among the top three in the Middle East market, and the trend of subdividing product categories is evident. Potti Lan introduced that Geekvape began to layout the e-cigarette market in the Middle East in 2019. With the rapid development of the Middle East market in 2020, Geekvape has successfully developed its market share with its strong product strength and is expected to rank among the top three in the Middle East market by 2023.
The Middle East Market is Dominated by Large Puff Open-System and Disposable
According to Potti Lan, GEEKVAPE has a clear positioning strategy in product development. For example, their new product, Wenax Q, is primarily aimed at entry-level users as an advanced product with excellent smoke volume and throat hit. It can meet the needs of entry-level users while providing new options for advanced users. Additionally, the pod features a more convenient top-filling method and automatic power matching for novice users. On the other hand, the Aegis Hero Classic is designed for professional open-system users who value portability and lightness.
From left to right in the image above, the first product is the disposable GEEKBAR MELOSO ULTPRAL, the second is the disposable GEEKBAR Meloso Max, the third is the Aegis Hero Classic, and the fourth is the Wenax Q. Photo credit: 2FIRSTS.
The Middle East market primarily features bulk purchases and both open and disposable packaging options coexist. Translation note: As an AI language model, I strive to provide the most accurate translation possible while staying true to the original text's style and register. In this case, the original text was written in a more casual tone, so I adjusted it to fit the standard journalistic English style.
Regarding the issue of the number of puffs from e-cigarettes, Potti Lan pointed out that mainstream products in the Middle Eastern market have gradually increased from 2000 puffs to 3000 or 4000 puffs. Currently, disposable products on the market are advancing towards 8000 puffs and there are even products with more than 12000 puffs. In response, GEEKVAPE has also followed this market trend and launched a product with 10000 puffs.
At the Dubai exhibition, GEEKBAR showcased two new disposable products: GEEKBAR MELOSO ULTRA and GEEKBAR Meloso Max. MELOSO ULTRA is a high-capacity product with an electronic display screen, ideal for users who require extended use or long-distance travel. Meanwhile, Meloso Max is more portable and features gradient colors and metallic accents, making it more suitable for social occasions.
Potti Lan stated that the four featured products at the trade show are equipped with Kignar's latest atomization solution, VPU, which is equivalent to the "CPU" of the technology field. VPU addresses critical pain points in the current atomization field such as taste experience, safety, and user lifespan by providing a comprehensive solution. VPU ensures consistent heating for e-cigarette taste even with continuous use.
When discussing disposable and open products, Potti Lan believes that both are coexisting and rapidly developing in the Middle Eastern market. He stated that during the early stages of market development, people began using open products, so launching open products is a good way to establish a foothold in the Middle Eastern market and cultivate user preference.
However, Potti Lan also points out that despite the rapid development of disposable products, they have inherent drawbacks such as price, environmental impact, and compliance issues. He suggests that some manufacturers of disposable e-cigarettes may lack complete production and research capabilities, leading to potential product risks and compliance issues. GEEKBAR's products, on the other hand, rely on GEEKVAPE's mature open system device experience, ensuring product quality and safety, and providing customers with a better product experience.
The Middle Eastern Market is Becoming Globalized, Expect Rapid Development in the Coming Year.
Potti Lan thinks that, although there are differences in markets across the region, Dubai's market can reflect the overall trend of the Middle Eastern market. He stated, "The overall pace of the e-cigarette market in the Middle East follows Dubai's.
Potti Lan observed at the Dubai e-cigarette exhibition that the Middle Eastern market is developing towards globalization, with clients from the UK and the US starting to pay attention to the potential of the market and seeking opportunities to enter it.
Meanwhile, e-cigarette and e-liquid brands around the world are hoping to gain more opportunities in the Middle Eastern market. They will showcase their latest technology, products, and strong capabilities to demonstrate their products to global customers.
He predicts that the Middle East market will experience rapid growth in the next year. As the market expands, corresponding regulatory policies will gradually be implemented to help the industry develop in a standardized manner.
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