The addiction and drug commissioner of the German federal government has recently called for a ban on sweet and fruity flavors in e-cigarettes to protect minors. The German Tobacco Industry and New Products Association (BVTE) strongly opposes these proposed bans.
The BVTE has stated that only when the ingredients of e-cigarettes and e-liquids pose a potential danger should they be regulated. CEO Jan Mücke, speaking in Berlin, stated that the proposed flavor ban was purely "activism." He argued that e-cigarettes are not gateway products and that flavors are not the main factor driving youth nicotine consumption.
Jan Mücke stated that BVTE supports strong measures for the protection of young people. According to Mücke, existing bans on sales and age verification in the retail sector should be strictly enforced, and youth protection should not be used as an excuse to only allow the sale of unappealing products to adults, as this would severely undermine the potential of vapor products in preventing smoking.
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