On April 30, 2022, what some insiders called the "strictest ever" e-cigarette ban came into effect in Hong Kong, China. A year and a half later, in December 2023, 2FIRSTS conducted an undercover investigation into the e-cigarette market in Hong Kong, revealing a rampant problem of exorbitant prices and counterfeit products. Local e-cigarette consumers were forced to resort to unofficial channels, paying higher prices for inferior quality products.
In light of these findings, 2FIRSTS reached out to the Hong Kong Department of Health for further information. The department responded, reiterating the government's commitment to protecting public health and highlighting the implementation of the Revised Smoking (Public Health) Bill 2019 which came into effect on April 30, 2022. The bill prohibits the import, manufacture, sale, distribution, and promotion of alternative smoking products, including e-cigarettes, heated tobacco products, and herbal cigarettes in Hong Kong.
The authorities also mentioned the release of a public consultation document titled "A Dynamic, Healthy, and Smoke-free Hong Kong," through which the public and media can provide their feedback.
The full text of the response is as follows:
In June 2023, the Hong Kong government eased restrictions on transportation management, allowing for the transit of e-cigarette products within Hong Kong. Will the government's attitude towards regulating e-cigarettes continue to shift? Can the underground market for e-cigarettes in Hong Kong be improved in the short term? Will the situation of e-cigarette users in Hong Kong be guaranteed? 2FIRSTS will continue to monitor the regulatory developments in the Hong Kong e-cigarette market and maintain active communication with local regulatory authorities.
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