Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards

Apr.16
Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards
Indonesia’s Ministry of Health is preparing to implement regulations on electronic cigarettes, as provided for in Government Regulation No. 28 of 2024. The ministry said e-cigarettes will be regulated under provisions equivalent to those applied to conventional cigarettes, including age restrictions, advertising controls, product content standards, pictorial health warnings, and bans on use in smoke-free areas.

Key Takeaways

 

  • Indonesia’s Ministry of Health is preparing to implement vape regulations contained in Government Regulation No. 28 of 2024.
  • The ministry said e-cigarettes will be regulated under standards equivalent to those for conventional cigarettes.
  • The rules prohibit e-cigarette use by individuals under 21 and restrict advertising, including on social media.
  • Vape products must comply with maximum nicotine content standards and may not use additives with adverse health effects.
  • The Health Ministry said the regulation is planned to begin implementation in July and that supporting ministerial regulations and decrees are being prepared.

 

2Firsts, April 16, 2026 

 

According to Antaranews, Indonesia’s Ministry of Health is preparing to implement regulations on electronic cigarettes, as stipulated in Government Regulation No. 28 of 2024.

 

Indonesia plans to regulate e-cigarettes under standards equivalent to conventional cigarettes

 

Aji Muhawarman, head of the ministry’s Public Communication and Service Bureau, said the regulation of e-cigarettes under Government Regulation No. 28 of 2024 will control e-cigarettes with provisions equivalent to conventional cigarettes.

 

In a written statement issued on Wednesday, he said the regulation includes age restrictions, advertising controls, and product content standards.

 

The new rules prohibit use by people under 21

 

According to the ministry, the regulation prohibits the use of e-cigarettes by individuals under 21 years of age and restricts advertising, including on social media.

 

In addition, vape products are required to comply with maximum nicotine content standards and are not allowed to use additives that have adverse health effects.

 

The regulation also requires pictorial health warnings

 

Muhawarman said the regulation also mandates pictorial health warnings and prohibits the use of e-cigarettes in smoke-free areas.

The Health Ministry said implementation is planned for July

 

Muhawarman said the regulation is planned to start being implemented in July in order to strengthen public health protection.

 

At the same time, the ministry is preparing derivative regulations in the form of ministerial regulations and ministerial decrees to serve as implementation guidelines.

 

The ministry is also conducting public outreach

 

Muhawarman said the ministry is also carrying out outreach and education on the health impacts of e-cigarettes in cooperation with health organizations and professional associations.

 

Meanwhile, Prof. Dr. Faisal Yunus of the Department of Pulmonology and Respiratory Medicine at the Faculty of Medicine, University of Indonesia, said stronger regulation is necessary to protect public health.

 

Experts say access and youth-oriented marketing still need more attention

 

Yunus added that several issues still require more attention, including easy access to vape products, appealing flavor variations, and marketing targeted at young people.

 

He said regulations still need to be strengthened to reduce usage rates and protect vulnerable communities.

 

Image Source: Antaranews

 

Image source: Antaranews.

 

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