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During the Spring Festival, the e-cigarette market in the UK saw a constant influx of new products from various major brands, introducing innovative and differentiated products. These new products have significantly improved in design, functionality, and user experience.
Two new products were discovered to still favor the "2+10" design as a mainstream in the market, while dual flavor e-cigarettes continue to be popular. (Recommended reading: "New Year Inventory | 5 e-cigarettes released in the US market, adjustable and personalized becoming mainstream")
2+10" product
E-cigarette brands IVG and Vapes Bars have launched new models, the "2+10" e-cigarettes IVG Pro 12 and Ghost Pro 6000+. Both products feature a 2+10 design, in compliance with TPD standards, and come equipped with large capacity batteries.
Specifically, the main product parameters of IVG Pro 12 and Ghost Pro 6000+ are as shown in the following table:
Dual-flavored e-cigarette.
Recently, e-cigarette retailers in the UK have introduced two new dual-flavored e-cigarettes on their websites: the LUV ME 30K and the ENJOY Ultra 18K. Both products are equipped with two flavors of e-liquid that can be switched by changing the mouthpiece.
To be more specific, the main product specifications for LUV ME 30K and ENJOY Ultra 18K are as follows in the table below:

Innovative e-cigarette
E-cigarette brand Lost Mary has launched a modular design product, Lost Mary Nera 30K, in the UK market. The product features a 2+10 design. Additionally, the smartphone e-cigarette Ice Dragon 40K has also been introduced in the UK market.
Looking specifically at the main product specifications for Lost Mary Nera 30K and Ice Dragon 40K, they are as shown in the table below:

2Firsts will continue to monitor the performance and market trends of e-cigarette products globally, providing the public with accurate and authoritative industry information.
2FIRSTS, a product column, focuses on providing readers with the latest information on new products in the tobacco industry. In order to gather and share firsthand information from the industry more widely, 2FIRSTS welcomes readers to submit articles and share the latest products in the e-cigarette field with us.
If you have any unique insights or information, feel free to contact us anytime via email at info@2firsts.com or reach out to 2Firsts CEO Alan Zhao on LinkedIn.
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