Innovative and Trendy: New E-cigarette Products in the UK

Feb.08.2025
Innovative and Trendy: New E-cigarette Products in the UK
New e-cigarette products flood the UK market during Chinese New Year, offering innovative designs and improved user experience.

Special announcement:

This article is intended for internal industry communication only and does not make any recommendations for specific brands or products.

The images displayed in this article are used solely to describe facts and are not intended as advertisements for any products.

This article is prohibited for minors to access.


 

During the Spring Festival, the e-cigarette market in the UK saw a constant influx of new products from various major brands, introducing innovative and differentiated products. These new products have significantly improved in design, functionality, and user experience.

 

Two new products were discovered to still favor the "2+10" design as a mainstream in the market, while dual flavor e-cigarettes continue to be popular. (Recommended reading: "New Year Inventory | 5 e-cigarettes released in the US market, adjustable and personalized becoming mainstream")

 

2+10" product

 

E-cigarette brands IVG and Vapes Bars have launched new models, the "2+10" e-cigarettes IVG Pro 12 and Ghost Pro 6000+. Both products feature a 2+10 design, in compliance with TPD standards, and come equipped with large capacity batteries.

 

Specifically, the main product parameters of IVG Pro 12 and Ghost Pro 6000+ are as shown in the following table:

 

Dual-flavored e-cigarette.

 

Recently, e-cigarette retailers in the UK have introduced two new dual-flavored e-cigarettes on their websites: the LUV ME 30K and the ENJOY Ultra 18K. Both products are equipped with two flavors of e-liquid that can be switched by changing the mouthpiece.

 

To be more specific, the main product specifications for LUV ME 30K and ENJOY Ultra 18K are as follows in the table below:

 

Innovative and Trendy: New E-cigarette Products in the UK
The main product parameters of LUV ME 30K and ENJOY Ultra 18K are as follows | Design: 2FIRSTS

 

Innovative e-cigarette

 

E-cigarette brand Lost Mary has launched a modular design product, Lost Mary Nera 30K, in the UK market. The product features a 2+10 design. Additionally, the smartphone e-cigarette Ice Dragon 40K has also been introduced in the UK market.

 

Looking specifically at the main product specifications for Lost Mary Nera 30K and Ice Dragon 40K, they are as shown in the table below:

 

Innovative and Trendy: New E-cigarette Products in the UK
Lost Mary Nera 30K and Ice Dragon 40K main product parameters | Diagram: 2FIRSTS

 

 


2Firsts will continue to monitor the performance and market trends of e-cigarette products globally, providing the public with accurate and authoritative industry information.

 

2FIRSTS, a product column, focuses on providing readers with the latest information on new products in the tobacco industry. In order to gather and share firsthand information from the industry more widely, 2FIRSTS welcomes readers to submit articles and share the latest products in the e-cigarette field with us.

 

If you have any unique insights or information, feel free to contact us anytime via email at info@2firsts.com or reach out to 2Firsts CEO Alan Zhao on LinkedIn.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
2Firsts Data | China’s Vape-Related Exports Rise 16.5% in July 2026 as U.S.-Bound Shipments Jump 53.5%
China’s vape-related exports reached $1.047 billion in July 2026, up 16.5% year on year and the highest monthly total of the year. Growth was heavily concentrated in the U.S., where exports jumped 53.5% to $404 million and accounted for 94.9% of the overall increase. Exports to all other markets rose just 1.2%. By category, nicotine-containing non-combustible products—primarily vapes—under HS24041200 rose 24.7% and generated 95.5% of the total increase. Vape-device exports under HS85434000 fell 0.4%, while other nicotine-substitute products under HS24041990 grew 88.9% but remained comparatively small.
DATA
Aug.24
U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels
U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels
A U.S. appeals court ruled that British American Tobacco (BAT) must continue facing a consumer class action lawsuit over cigarette labels. The ruling allows the case to proceed but does not determine that BAT violated the law or is liable for damages. The case highlights ongoing legal risks facing major tobacco companies related to product labeling, consumer disclosures and product liability claims.
Jul.31
Gallup Tracks Nicotine Pouch Use for the First Time: 11% of U.S. Adults Smoke, 9% Vape and 4% Use Nicotine Pouches
Gallup Tracks Nicotine Pouch Use for the First Time: 11% of U.S. Adults Smoke, 9% Vape and 4% Use Nicotine Pouches
Gallup’s 2026 Consumption Habits survey tracked nicotine pouch use for the first time. The survey found that 11% of U.S. adults reported smoking cigarettes in the past week, 9% reported vaping, and 4% reported using nicotine pouches. Cigarette smoking remained near Gallup’s long-term low, while adult vaping rates stayed relatively stable in recent years.
Market
Aug.25 by 2Firsts Perspectives
China Discloses First Criminal Case Over Counterfeit Vapes Disguised as “Medical Nebulizers” and “Zero-Nicotine” Products
China Discloses First Criminal Case Over Counterfeit Vapes Disguised as “Medical Nebulizers” and “Zero-Nicotine” Products
Chinese authorities have disclosed the country’s first reported criminal case involving counterfeit vapes marketed as “medical nebulizers” and “zero-nicotine” products. Authorities determined that the products involved were counterfeit vapes and pursued criminal charges for producing and selling counterfeit goods. According to the report, the case resulted in the seizure of 347,000 counterfeit vape pods and 53,700 vape devices, with physical goods valued at 22.13 million yuan.
Aug.04
Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Smoore’s first-half 2026 revenue rose 19.9%, but the results revealed growing structural risks beneath the headline growth. Heat-not-burn contributed about 61% of incremental revenue and remains driven largely by one core customer, while traditional vaping markets diverged, own-brand growth slowed and China enterprise revenue declined further. Gross profit and adjusted profit lagged revenue growth, while second-quarter revenue growth slowed to about 1.9%, putting greater focus on the quality, concentration and sustainability of Smoore’s expansion.
Capital Markets
Aug.20
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Julia Neumaier, general manager of Seita, Imperial Brands’ French subsidiary, said France should focus vaping regulation on access control, age verification, online sales and distribution channels, rather than applying tobacco-style plain packaging to vaping products.
Jul.15