INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum

【By 2Firsts, from Shenzhen】On July 25, the "Global NGP Rethink Forum" organized by two prominent media and consulting platforms in the global new tobacco field, 2Firsts, was officially held in Shenzhen. The forum, themed "Rethink. Redefine.," brought together heavyweight guests from the fields of design, product, compliance, marketing, branding, and scientific research from both domestic and international sectors to explore the future development path and innovative direction of the new tobacco industry (NGP). The seminar was divided into a morning session and an afternoon session, covering core topics such as redesigning design and consumer experience, the internationalization exploration and cross-border cooperation of Chinese cigars, new markets and new marketing strategies.

Innokin's Marketing Director Ronan Feng, with the theme "How Product Design Influences Consumer Behavior" delved into the intrinsic connection between product design and consumer psychology and behavior.

Ronan Feng pointed out that in the new tobacco field, simple technological iteration is no longer enough to drive long-term growth. It is necessary to place design thinking at the forefront of the product definition stage. By incorporating a five-level emotional chain of "recognizing it - using it - liking it - falling in love with it - depending on it," integrating compliance, functionality, and emotional value into a complete consumer experience.

The four mechanisms of positive reinforcement, negative reinforcement, positive punishment, and negative punishment are equally applicable to user retention and risk communication for NGP products. For example, Feng Haitao suggests that positive incentives such as points redemption and fee-free early repayment can increase repurchase rates under compliance conditions. On the other hand, negative punishments like canceling discount privileges for violations can help reduce minors' exposure to risks. He emphasizes that the ultimate goal of design is not to "beautify the appearance," but to "use systematic experience design within the legal framework to address consumers' real pain points.

During the speech, Feng Haitao actively interacted with the audience, making theoretical knowledge more tangible through questioning and answering, sparking widespread resonance and lively discussions among the attendees and viewers. Audience members expressed that Feng Haitao's insights not only provided profound insights for product design in the emerging tobacco industry, but also offered strategic guidance on how brands can win consumer preference in intense market competition.

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