Interview] VapeEZ’s Shi Jinglian and Qiu Jinhua: What have we experienced from selling, producing, and researching in the past four years?

On the topic of the upcoming national standard implementation, Qiu Jinhua answered, "Judging from an industry and personal perspective, I think medium and large enterprises may be less affected. The purpose of the national standard is to comply with regulations. In the long run, even if we have to actively adjust ourselves. We also need to take time to interpret and digest policy."

From the end of 2015 to the end of 2018, in four years, from sales to OEM to independent R&D and production, these are three important nodes for Shi Jinglian, chairman of VapeEZ, to lead a like-minded team in the vaporization industry.

The company was founded in 2015, started with the sale of products. In 2016, it started research and development, and factory processing. By the end of 2018, the company has achieved the goal of independent R&D and production. Looking back on this past experience, Shi Jinglian, chairman of VapeEZ Technology Co., Ltd., and Qiu Jinhua, deputy general manager, showed us a different corporate stories of VapeEZ.

The Path

When asked about her original intention to enter the industry, Shi Jinglian recalled: "This is a very interesting story. I joined a foreign trade enterprise in Guangzhou in the second year after graduating from university, and took the role of purchasing. We purchased many categories of products, among which is the vapor electronic products. It happened that I majored in electronic information engineering. I became interested in it since then and started my career.”

VapeEZ founded by Shi Jinglian is a comprehensive vapor technology company driven by technology and products, integrating R&D, manufacturing, sales and service system. It is committed to solving the problems of smokers. The core of the issue of quality of life is to manufacture safer and more harm-reducing vapor electronic products. "This is a continuous pursuit we have been on for a long time, and it is also our company's visions." Shi Jinglian said proudly.

Core Advantages: High Standard + High Research+ Good Partner

What is the core advantage of VapeEZ in being able to stand in the industry for eight years? Just like the question raised by many newcomers to the industry: how can we ensure that the company can maintain its position in the market for a long time and ensure that its products are welcome? Is there any unique secret?

Hearing this question, Qiu Jinhua thought for three seconds; "There are several points that can show our advantages. The first is the safety of our products and the high standards we set ourselves. The second is our core vapor technology. We have a research and development team consisting of masters and doctors to do the research on the underlying materials. Thirdly, the suppliers who have strategic cooperation with us have strong background able develop collaboratively with us.”

High standard + high research + good partner is the most reliable triangular structure to support VapeEZ’s foothold in the vapor market. However, the market is unpredictable. In April this year, the State Administration issued the mandatory national standard for electronic cigarettes (GB 41700-2022), which will be officially implemented on October 1. The introduction of this national standard also means that many companies in the vapor industry are about to tested in the coming months.

Active Response, Compliance Development

On the topic of the upcoming national standard implementation, Qiu Jinhua answered, "Judging from an industry and personal perspective, I think medium and large enterprises may be less affected. The purpose of the national standard is to comply with regulations. In the long run, even if we have to actively adjust ourselves. We also need to take time to interpret and digest policy."