Philip Morris Japan is introducing new color variants for its 'IQOS ILUMA i Series' tobacco heating device. The new colors, namely 'IQOS ILUMA i Prime Aspen Green', 'IQOS ILUMA i Leaf Green', and 'IQOS ILUMA i One Leaf Green', will begin retailing June 19th in IQOS Online Store and IQOS Stores. They will also be available in certain duty-free stores from July 3rd.
The 'IQOS ILUMA i series', launched on March 13th by Philip Morris Japan, is a new type of heated tobacco device that is set to celebrate IQOS' 10th anniversary in the Japanese market in 2024. The device is equipped with a touch screen that displays remaining usage time and consumption count. Users can choose between two battery modes, 'Performance' and 'Economy'. It also has a 'Pause' mode which allows for an eight-minute temporary stop, and a 'Flex Puff' function that adds up to four more puffs to the initial setting of 14.
The device has performed exceptionally well in the market, with users praising it for its enhanced features. Notable feedback includes appreciations for the price, which remained unchanged from the previous model despite the functional upgrade. Users also lauded the pause function, stating it was the most desired feature.
The suggested retail price for 'IQOS ILUMA i Prime Aspen Green' is 9980 yen (tax included), 'IQOS ILUMA i Leaf Green' is 6980 yen, while 'IQOS ILUMA i One Leaf Green' is 3980 yen. Starting from June 19th, new color accessories exclusive for 'IQOS ILUMA i Series' and 'IQOS ILUMA Series' will gradually be released.
Additionally, nationwide IQOS Stores located in Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka will display the new color variants and offer sweets and drink sets inspired by the new device colors for a limited time. At the IQOS store in Nagoya, 'Apple Tizer' will be introduced while the other six stores will offer 'Green Apple Fizz' and 'Matcha Butter Cake'.
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