Quick Take
- The three bundles include two IQOS ILUMA i PRIME combinations and one IQOS ILUMA i combination.
- Prices range from JPY 8,380 to JPY 11,080 (about USD 54.8–72.4).
- Sales channels include the IQOS online store, the official IQOS LINE account, four IQOS stores nationwide in Japan, and partner retail outlets.
- Offline stores will offer certain bundle combinations not available online.
2Firsts, Jan. 29, 2026
According to IQOS Japan’s official website, IQOS has launched three new “Custom Device Sets” in Japan, bundling IQOS ILUMA i series heated tobacco devices with accessories, positioning the offerings around personalization and value pricing.
The website says the three new sets are:
- IQOS ILUMA i PRIME + Leather Wrap Cover: JPY 10,080 (about USD 65.9);
- IQOS ILUMA i PRIME + Premium Ring Set: JPY 11,080 (about USD 72.4);
- IQOS ILUMA i + Premium Ring Set: JPY 8,380 (about USD 54.8).
The sets went on sale on Jan. 29, 2026. Sales channels include the IQOS online store, the official IQOS LINE account, four IQOS stores in Japan (Sapporo, Ginza, Nagoya and Shinsaibashi), as well as select partner retail formats such as IQOS Shop and IQOS Corner. IQOS noted that launch timing, inventory and the bundle line-up may vary by store.
IQOS also said its IQOS stores nationwide will sell certain bundle combinations that are not available through the online store, and advised consumers to check with their nearest store for availability.
In addition, the website noted that IQOS stores are also selling bundle sets that include selected accessories and a “printing service,” highlighting the use of accessories and customization services to enhance personalization of device appearance.
Cover image source: IQOS website
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