On February 8th, Italian electronic cigarette vertical media, sigmagazine, received a response letter from Set Spa, the exclusive distributor of ELFBAR in Italy. The letter stated that issues with ELFBAR were only limited to the UK and that all products in Italy are compliant with regulations.
The contents of the letter are as follows:
Dear Director,
We have come across an article published by you on your online publication on February 7th. The article is titled "Elf Bar 600 Disposable E-cigarette temporarily banned from UK market.
As a distributor of problematic products in the Italian market, Set Spa, we would like to point out that, to our knowledge, the issues in the UK market only concern certain batches of the products and do not exist in any way in the devices being released into our market.
Before releasing it to the market, we conducted strict inspections. Yesterday, February 7th, we conducted identical inspections at the independent Accredia certification laboratory for each batch and flavor to verify that the liquid levels met the effective legislation. Therefore, it seems our responsibility to inform consumers and industry operators concerned about your Elfbar products, all of which comply with the Law 6/2016.
We regret to inform you that our competitors have engaged in defamatory business practices aimed at tarnishing our brand over the past few hours. As this situation continues, we will take the necessary steps to protect our interests in the appropriate forum.
Reference:
ElfBar case, the distributor speaks: "Problem limited to Great Britain, in Italy everything is safe.
Further reading:
The ELFBAR product has been removed from British supermarkets for containing 50% more nicotine than allowed by regulations.
Wholesalers urgently recall ELFBAR products that exceed safety standards; 2 supermarkets have added the products to their list of items to remove from their shelves.
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