‘It’s A Betrayal Of Sorts’: Denver Businesses Concerned Over FDA’s Potential To Ban Juul E-Cigarettes

Industry Insight by CBS
Jun.24.2022

Frustrations are growing for Juul e-cigarettes users like Joshua Miller, as a ban on the product looms.

“It doesn’t make sense to still be targeting Juul when they’re the most widely available,” said Joshua Miller, who’s an avid Juul E-cigarette user. “I think first and foremost they’re a smoking cessation tool.”

 

“It really just helps with the psycho active part of it,” Miller said. “It’s weird being grounded as an adult from something.”

The U.S. Food and Drug Administration is set to prohibit Juul brand e-cigarettes soon, because the company has been accused by the administration of marketing its products to children. Denver businesses like the Broadway Smoke Shop, which sell the product, said this move is going to hurt business. The shop has sold Juul products for years. This comes as many businesses like the Broadway Smoke Shop are still working to recover from the impacts of the pandemic.

 

“That’s a 50% revenue that’s just getting sucked out of our day-to-day,” said Jacob Herndon, the Broadway Smoke Shop manager. “It’s a betrayal of sorts, you can’t just watch the news and have them say things like ‘we care about the little guy,’ when they’re constantly just pushing small businesses to the side.”

 

Many in the smoke community believe this isn’t a decision the government should make for them, and people like Miller worry about the future of not just Juul products, but many others.

 

“There’s already questions about what’s going to happen next,” Miller said. “I don’t think I should have to put up with that.”

Advocates on the other side have said this ban is a long time coming. If this ban does become official, advocates hope this sets an example for other vaping companies.

Russian MMA Fighter Sparks Outrage After Forcing Chimpanzee to Vape; Animal’s Health Deteriorates, Surgery May Be Needed
Russian MMA Fighter Sparks Outrage After Forcing Chimpanzee to Vape; Animal’s Health Deteriorates, Surgery May Be Needed
Russian MMA fighter Anastasia Luchkina has faced global backlash after filming a video of a chimpanzee vaping at a wildlife park in Crimea. According to park officials, the chimpanzee is experiencing a health crisis after ingesting vape liquid and may require surgery.
Jul.04 by 2FIRSTS.ai
Interview: Croatia’s IZY VAPE on Boosting Competitiveness and Compliance Amid Tighter EU Regulations
Interview: Croatia’s IZY VAPE on Boosting Competitiveness and Compliance Amid Tighter EU Regulations
At the 2025 Dubai World Vape Show, IZY VAPE CEO Rinor shared insights on the brand’s global operations, regulatory challenges, and industry competition. They emphasized plans to invest in automated production and closed-system devices to ensure compliance and respond swiftly to market changes.
Jul.08 by 2FIRSTS.ai
French Nicotine Pouch Ban Delayed Again Amid Pressure from EU Member States
French Nicotine Pouch Ban Delayed Again Amid Pressure from EU Member States
The French nicotine pouch ban has been postponed again to August 25 due to pressure from EU member states, with the business community watching anxiously.
Jun.23 by 2FIRSTS.ai
Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
E-cigarette brand Hyperbar recently unveiled its “ZeroFog Twin 50K” on official social media. The device features a dual-tank design (13ml + 9ml) and claims up to 50,000 puffs. Its key feature is a one-click switch between regular and fog-free modes. The product was previously showcased at the Dubai Vape Expo.
Jul.21 by 2FIRSTS.ai
Malaysia to Remove Unregistered Vaping Products by October, Says Health Ministry
Malaysia to Remove Unregistered Vaping Products by October, Says Health Ministry
Malaysia’s Ministry of Health expects to complete the registration and approval process for vaping products by October. Products not included in the official registry will be banned from sale.
Jun.11 by 2FIRSTS.ai
Philippines Doubles Minimum Vape Prices; 2ml Pods Now $6
Philippines Doubles Minimum Vape Prices; 2ml Pods Now $6
The Philippines’ Bureau of Internal Revenue on July 18 announced new rules raising minimum prices for tobacco and vape products. The price of a 2ml nicotine pod will nearly double to PHP 353.18 (about $6). The regulation takes effect 15 days after publication.
Jul.21 by 2FIRSTS.ai