Juul

Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.

At the 2026 NACS Show in Las Vegas, Juul Labs displayed its JUUL2 e-cigarette system alongside existing products, age-verification messaging and mobile coupons, 2Firsts observed. The JUUL2 device and Virginia Tobacco and Polar Menthol pods received FDA marketing authorization in August 2026. Booth materials highlighted longer battery life, greater e-liquid capacity and connected-device features. A TruAge sign and a mobile coupon presentation also featured at the booth, with weekly offers available to age-verified adult nicotine consumers at participating retailers.

According to Journalnow, Reynolds Tobacco's Vuse e-cigarette market share increases to 42.1%, surpassing Juul's 24.4%.

Juul Labs, the e-cigarette company, has raised $1.27 billion in equity financing as part of a $1.6 billion fundraising plan.

Louisiana's Tobacco and Alcohol Control Office has released an approved list of e-cigarette products, including JUULpods and Vuse pods.

In October 2023, JUUL emerged as the most searched e-cigarette brand on Google, followed by VUSE, LOST MARY, FLUM, and ELFBAR.

Harris County in Texas reaches settlement in lawsuit against Juul, accusing the company of marketing e-cigarettes to minors.

Syracuse School District to receive $137,161 in compensation from e-cigarette manufacturer Juul, joining over 140 districts in New York receiving settlements.